Instagram has got something good coming for users who love sharing posts. The Facebook-owned photo sharing app is testing a new feature called “Favorite” that lets you share posts with a more limited group of friends.
According to The Verge, Favorite is an improvement on an earlier feature that lets you post more often. It seeks to give you more control over people you share your posts with.
“People are trying to hack Instagram to create smaller audiences, and we’re trying to recognize that,” says Robby Stein, product lead at Instagram, per The Verge. The company obviously want to create a more enabling platform for people to engage one another—and the new feature offers that kind of opportunity.
Starting today, Instagram will test the new feature with a group of individuals, and could roll Favorite out to a broader audience if its finds it suitable after getting positive feedbacks. “We really want to get this right,” Stein says.
Here is exactly how Favorite works: When you create a normal post, a new option to share it to your favorites will appear. When you click the option to share the post, only friends on your list will be able to see it, and of course, with a favorites green badge on the post. On your profile, you also get a new favorites tag represented by a star, which contains all non-ephemeral posts you have shared your favorites over a period of time.
Just to add that Instagram won’t notify anyone when you add or remove them from your list. However, they will know they are on your favorite list when they see a green favorites badge on top of your posts. You can only add those you want on your list, and anyone removed from your list can no longer access any of your private posts.
What Instagram wants to achieve with the new feature being tested is clear enough; it wants to help people stay closer to their loved ones.
“The best version of Instagram is one where you feel closer to the people you are connected to because you’re on Instagram together than you would on any other product in the world,” Stein says. “Even if you live all over the world, you feel like you’re with them. That’s something we want to drive as the core focus of the product.”
A couple of days ago, the Facebook-owned photo-sharing app announced a new milestone; it now has 250 million daily active users. This is impressive considering the fact that the company recently announced that it had 200 million daily active users.
This announcement is coming at a time when Snapchat Stories recorded a sharp decline of 50 percent in terms of engagement when compared with the same period in 2016. “We saw a decline of 50 percent in average unique viewers per story from June 2016 to June 2017,” Delmondo CEO Nick Cicero said, per Yahoo.
Instagram Stories was added last August, and has continued to surpass expectations and smash records. While Snapchat holds the record of being the first social media company to launch Stories, memories of that achievement is soon fading away as Instagram continues to reinvent the feature.