Instagram Stories has aimed another shot at Snapchat—and this time, it’s a pretty tough one. The Facebook-owned photo-sharing app has announced a new milestone; it now has 250 million daily active users. This is impressive considering the fact that the company recently announced that it had 200 million daily active users.
This announcement is coming at a time when Snapchat Stories recorded a sharp decline of 50 percent in terms of engagement when compared with the same period in 2016. “We saw a decline of 50 percent in average unique viewers per story from June 2016 to June 2017,” Delmondo CEO Nick Cicero said, per Yahoo.
Instagram Stories was added last August, and has continued to surpass expectations and smash records. While Snapchat holds the record of being the first social media company to launch Stories, memories of that achievement is soon fading away as Instagram continues to reinvent the feature.
“If you think about it a year ago when we sat together, Instagram Stories didn’t exist,” Carolyn Everson Facebook’s global head of sales told CNBC. “Today on the platform, we not only have 250 million people using it, but actually a third (of the most viewed stories) are businesses using Instagram Stories and one million are advertisers.”
Instagram has not only copied Stories from Snapchat, it has succeeded in reinventing the feature; attracting millions of people daily. Cloned directly from Snapchat in 2016, the success story of the feature can be traced to the number of people who post update to their story or view their friends’ posts.
Mixed feelings trailed Instagram’s copying of Stories from Snapchat—but the Facebook-owned image sharing app continues to add loads of unique features to its own version. At least, Instagram is making effort to recreate and make Stories look different from what we have always known it to be. Soon after launching the feature, Instagram started recommending accounts it feels you would love to follow; taking a slightly different route from that of Snapchat.
“This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it,” Instagram’s CEO Kevin Systrom told TechCrunch when its version of Stories was launched. Reinventing Stories is exactly what Instagram did by suggesting who to follow atop the Explore bar.
The feature, strategically placed atop the Explore tab will start showing a handful of users a bar of Stories from accounts they could follow.
Not done with reinventing its own version of Stories, Instagram has once again added another capability called live video replays. All Instagram users will from this Tuesday be able to broadcast live videos on the platform, and can then opt to share to share the clips to the Stories section of the app.
This could mean more bad news for Snapchat that has up until this time failed to add similar capability to its own version of Stories.