Instagram has completed all plans to roll out its Live Stories to a global audience by next week, the company said in a blog post. Recall that the feature was made available to users in the US towards the end of last year, while users in the UK, Germany, France, Brazil, Canada and Japan took their turn a couple of days back.
“Today we’re excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week. From real-time makeup tutorials to live DJ sets, it’s been exciting to watch as the community shares new sides of their lives,” the Facebook-owned company said in a blog post on Tuesday.
The process is pretty the same for all users; simply swipe right from feed and choose Start Live Video in the camera, and when you are done, your live story will disappear from the app.
Unlike live video on Facebook, Twitter and YouTube, Instagram’s Live Stories are designed to disappear after one hour. Instagram Live video cannot be saved by users to be watched later. Instagram wants you to feel “comfortable sharing anything, anytime,” which explains why live videos disappear after a while.
Instagram Live lets you broadcast videos to your followers and friends in real-time. However, they can only watch your broadcast while you are still streaming. Though, no replays will be allowed, you will still be able to browse an algorithmically curated Explore page of a selection of the best Instagram videos happening at the moment.
When a friend or follower starts a live video, you will see “Live” under their profile photo in the Stories bar.
“When someone you follow starts a live story, you’ll see “Live” under their profile photo in the stories bar. During the broadcast, you can comment and like as much as you want. You can also check out new live stories on Explore. Tap “Top Live” to see exciting live stories happening at that moment and swipe right and left to easily skip around.”
While announcing the new feature back in November, Instagram had promised that all its users will be able to use it before long. It’s been three months since the company made that announcement, and Live Video is set to be expanded to a global audience in only a matter of days.
Monetizing Instagram Stories
150 million people use Instagram Stories every day, according to the Facebook-owned company. This opens up a huge opportunity for the company to improve on its revenue base. That figure is massive considering the fact that it only took the app a very short time to achieve the feat. Now, Instagram wants to monetize the videos you watch on Stories by adding an unclickable five-second photo and 15-second video ads that will appear between different stories; but of course, you can skip them if you wish, and it’s easy too.
With Live Videos rolling out globally in the next couple of days, Instagram’s revenue base is about to improve.