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By reverting back to the old terms of service for Instagram, Facebook may have just suppressed a lot more users from leaving the photo-sharing app. On the other hand, some users will still continue to leave Instagram for good despite this backpedaling.
Some users have already transferred their photos to Flickr, newly revamped by Yahoo and a worthy photo-sharing app contender to Facebook-acquired Instagram. Ryan Cox, who works at ExactTarget as a management consultant, said that he was “a victim of naïve optimism,” because he knew that Instagram could own the photos of its users, compromising captured memories of their private lives.
Facebook, like Twitter and Google, are free services where users can keep their confidential memories, secrets, messages, and photos. However, time will come when these services will have to earn money through these personal data. These companies will frequently try to raise the threshold bar as to what type of data can be used to profit from, slowly and surely so that users won’t notice the new changes or won’t care that these changes have appeared.
Personal data can be used to create targeted ads like Google, or create endorsements in Facebook through user likes. Just this week, Instagram has been charged of planning to sell pictures owned by users.
Instagram pulled back its terms of service, but now it’s clear the company is just trying to regroup. According to Kevin Systrom, co-founder of Instagram, said that they will spend some more time completing their plans, and then explain to their users how the advertising business will work.
A lot of users were angry with the decision that Instagram made to cut ties with Twitter because it is a rival of Facebook. Because of this decision, it was harder for users to share their photos on the microblogging network. Now when Instagram released the new terms of service, the concern among users was that there photos will be used for advertising, and their private data will be used for targeted ads.
Some users, like National Geographic, found the Instagram’s founder’s apology to be adequate. Through a conference call with Facebook’s legal and policy teams, NatGeo decided to reopen the Instagram account they suspended during the new policy upheaval.
Noah Kalina, who was Mark Zuckerberg’s wedding photographer, also initially expressed outrage over the new rules, advicing Instagram users to walk away because of the new terms of service. However, he has now walked back saying, “It’s nice to know the y listened.”
There are users who are not that quick to forgive too, like Andy Benson, who works for an advertising service based in Philadelphia as a creative director. He said that Instagram was irresponsible for suggesting that content that is created by users can be sold by them so that they can monetize. He adds that he is not against monetizing Instagram’s services, but the manner that it plans to do so is the problem.
Furthermore, Benson stated that in social media, a conversation is the best way to advertise, not a monologue.
There was no word from either Instagram or Facebook regarding how many users really quit after the policy misunderstanding and after the reversal. There are no new postings from Zuckerberg’s Facebook page, nor are there any new Instagram blog entries related to the matter.
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