Instagram announced that it removed its 24-hour limit on its Instagram Stories. That said, you can upload photos to your Instagram Story even if images are a week old.
Uploading it is the same as it was before. That is, you need to swipe the screen and find the photos you took in the past week. But the change in this feature will not alter your Stories experience.
This latest update is a significant move for the social network. The feature launched in August 2016 and it has become popular. But Instagram Story is copied from Snapchat, its biggest competitor. With the change, users can now construct in-depth narratives to their family, friends, and followers.
Instagram Story allows users to upload images and videos that are a day old. They can add stickers or text to their story. Before, the story would disappear after 24 hours. Today, however, users can add images to their Stories from last week, instead of within 24 hours.
You’ll easily notice the change. When you upload a photo of your Story, you can find on your top bar of cameral roll “last week,” instead of “last 24 hours.”
This change is exciting for brands as they can create content that disappears after a day. It gives them more weight to a single story. They can add content that makes it easier for them to tell better Instagram stories. Even though you can add photos or videos you took within the last week, the 24-hour window is the same.
Instagram Stories and Snapchat Stories
Although Snapchat is the first one to introduce this feature to its platform, more and more brands are using Instagram Stories than Snapchat’s. Furthermore, Stories on Snapchat are focused on beauty and hair care brands. Other brands would include automotive, consumer electrics and sportswear.
Beauty and hair car companies made up 38 percent of Instagram Stories. Luxury brands post 21 percent of the Story’s content. Only 15 percent of the posts came from consumer electronics, activewear, and other brands.
With that in mind, Instagram becomes a number one option for brand Stories. Instagram continues to copy Snapchat features. Unfortunately, Snapchat doesn’t have the kind of support that Instagram has. As a Facebook-owned app, Instagram has better targeting tools than Snapchat does.
Recently, Instagram reported having 250 million daily users compared to Snapchat’s 166 million daily users.
Snapchat may have added tools. But Instagram has commerce technology integrated into Stories. It has checkout button to support brand’s efforts in moving beyond engagement metrics. Although Snapchat made adjustments to its content tools on Stories, they’re still limited.
On Instagram, there’s no need to worry about overposting. You can share as many stories as you want throughout the day. With text and drawing tools, you can bring your own story to life. The photos or videos will be gone after 24 hours. They won’t appear on your profile or feed.
And some brands are killing it with their funny and creative content. Their Stories stand out from the noise on Instagram. With their consistent efforts, they receive better views and engagement.