Instagram wants to lend a helping hand to users who might be having trouble sifting through their long list of followers on the platform. The ephemeral photo sharing platform is adding a new feature that will keep your account clean and looking organized. A screenshot posted by social media commentator Matt Navarra on his Twitter page, shows how followers are now being sorted according to categories.
From the screenshot, you can see how Instagram sorted followers into categories according to how active they are. The screenshot shows two categories including: “Least Interacted With” and “Most Shown in Field.”
This could serve as a big opportunity for online marketers using the platform to market their products and services to identify major targets. The ability to reach targeted audience at the right time is always an issue for many marketers, and this option might just be perfect for everyone.
For now, no word on whether this is just a test or a feature that is already rolling out. Nonetheless, it looks like one that might be of immense benefit when it is eventually rolled out to everyone on the Facebook-owned ephemeral picture sharing app.
Instagram now sorts accounts you follow into useful categories
— Matt Navarra (@MattNavarra) December 8, 2019
In October, Instagram confirmed to Buzz Feed that its following tab is going away. The following tab is the activity feed that displays what posts your friends are liking, commenting on, and following. The company actually started removing the tab for some of its users back in August, and is now set to discontinue the tab across all accounts this week.
Though, a bit controversial, the tab is not one often used by people on the platform. Instagram’s head of product, said the tab was not one of those frequently used by users, and not many people would take note of its removal. “People didn’t always know that their activity is surfacing,” Shah said per Buzz Feed. “So you have a case where it’s not serving the use case you built it for, but it’s also causing people to be surprised when their activity is showing up.”
The change for many; especially those who got to use the tab, is a welcome one—good riddance to bad rubbish as people always say. Keeping the Instagram app simple is all that matters, and if getting rid of the following tab is one of the things required to do this, then so be it.
Lately, Instagram announced that the ability to hide like counts is now being extended to handful of users in the US. This was revealed by no other person than Instagram chief Adam Mosseri in a tweet.
Mosseri did not say when the ability to hide like counts will become available to every user outside the seven [US inclusive]. However, there is every possibility that the update will eventually be made official in due course.