Facebook-owned Instagram has never hidden its desire to make its platform accessible to shoppers. In the last couple of months, it keeps adding some ecommerce features to signify the direction it is heading to. Today, the ephemeral picture-sharing app launched a new @shop account for all those who love shopping.
@shop according to Instagram, is being added to celebrate small businesses and creators behind them. The new shopping account will enable shoppers access different categories of shopping including fashion, beauty, home décor, and more.
Shoppers will be able to shop from the aforementioned categories across the world. To make shopping easy for everyone, tags will be used, which can be tapped to dive in. You can start by following @shop to discover and shop from aforementioned categories around the world.
Last March, Instagram announced a new payment feature called Checkout. this feature allows you to admire a product you love, and pay for it without visiting the brand’s website. All your shopping can now be done within the app without necessarily being redirected to the web page of the seller/brand.
“Checkout on Instagram” button will pop up on the product page when you tap to view a product from a brand’s shopping post. Tap the button to select from various options available, then proceed to payment without exiting the Instagram app. Information that will be required to complete the process include, your name, email, billing information and shipping address—but this will only be the first time when you check out.
The aforementioned information entered the first time will then be saved, which means you will not be required to enter it every time you want to check out on the Instagram app. Shipment notifications and delivery will be made available right within the Instagram app, so you can continue to keep track of all your transactions.
Now that @shop has been added, all the jigsaw puzzle surrounding Instagram’s passion for ecommerce has finally been unraveled. Perhaps, this is just even the beginning as more related features are expected to be added in the nearest future.
Many social media network are working or have already launched features that allow their users to shop online via their platforms. Pinterest in particular has done a lot of work in that regard—and it would seem that is the direction everyone is heading too.
Jane Manchun Wong had reported towards the end of 2018 that Instagram was testing a “Shop” tab in the app’s profile page. The “Shop” tab, according to Jane will be located right after the IGTV tab, and will probably be serving the needs of users who want to shop directly from the app.