We are finally here—the eagerly awaited long-form video product that has been making the rounds online has finally been launched by Instagram. IGTV the name of the long-form video features was finally launched by Instagram on Wednesday and will signal a new way for online creators to make money while creating content for their followers to consume.
We’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. Kevin Systrom, Co-Founder & CEO wrote in a blog post.
IGTV hosts video content of up to one hour in length, and anyone can upload videos either from Instagram or the dedicated app. Everything about your upload is mobile-related, which means the videos will be in portrait mode.
IGTV is made simple for every user, there is no need to search to start watching content from those you follow on Instagram. Among other things, you can swipe to discover more video content, switch between “For You,” “Following,” “Popular” and “Continue Watching” among other features added to the app. Sending and liking videos you find interesting are also part of the newly launched app.
Like YouTube, the new app allows you to create channels as a creator. Those who follow you can follow your channel to watch your uploaded videos. Though, it is an app, you are not limited to uploading videos via mobile alone as you can also do that on the web.
The opportunity for creators to earn more from creating videos for the new product will be massive. It also opens up Instagram to a world of opportunities different from what everyone knows it for. Allowing users to post longer videos in the main feed in vertical format will be an interesting thing. While users are allowed to post 15-sedonds video in Stories, the main feed allows for a little longer posting of 60 seconds.
The app will be rolling out to uses in the coming weeks, and until then, we won’t be able to ask for your views per your personal experience.
The announcement of the new app was made in an event on Wednesday where Systrom also announced that the ephemeral picture sharing app has now clocked 1 billion users. “We’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!”
Instagram has come a long way since Facebook acquired it in 2012 for $1 billion. The app is popular among teens and continues to be the biggest competitor to Snapchat.