Just when you thought you have seen or heard all the insider info as regards new features being tested by Instagram, the Facebook subsidiary is reportedly working on a ‘Shop’ tab in profile.
A couple of months ago, the ephemeral photo-sharing app began working on a new ecommerce app. The standalone app is being designed to cater to the needs of shoppers. When launched, “IG Shopping” will let users “browse collection of goods from merchants that they follow.” Citing people familiar with the story, users, according to The Verge, will be able to shop directly from the app.
To add to that report, Jane Manchun Wong is reporting that Instagram is currently testing a “Shop” tab in the app’s profile page. The “Shop” tab is located right after the IGTV tab, and will probably be serving the needs of users who want to shop directly from the app.
Instagram is not the first social media site to venture into ecommerce, as other social media companies including Pinterest, and Snapchat are already providing the framework for people to shop and transact different types of business on their platforms.
A few months ago, Instagram quietly added an in-app payments feature to allow you register your debit or credit card as part of your profile. What that means is that you can add your security pin and start buying things within Instagram. Things have moved pretty quickly since that time—you can now shop products through Stories.
The feature was first spotted by a TechCrunch reader, and was later confirmed by a spokesperson of the Facebook-owned company. The Instagram spokesperson according to TechCrunch, did not only confirm the availability of the new feature, but also added that in-app payments for booking appointments such as restaurants or salons is now live for a limited number of partners. You will be able to make direct payments for things like movie tickets on the app.
At the beginning of the current year, Instagram said it would allow select iOS users see ‘shoppable’ photos with a white icon displayed on the lower left corner. Once a user clicks on the white icon, available products that can be purchased can be clicked on to take him to the product’s description page, However, shopping can’t be done just yet until the user clicks on another link that takes him to the retailer’s website.
Snapchat, Instagram’s biggest competitor last April rolled out the ability for users to shop directly on its platform. The option lets you directly buy products, watch longer promotional videos or install apps on your phone without leaving Snapchat. The tool is called Shoppable AR—it will give advertizers the opportunity to add a website to sponsored photo filters inside the app.
The Snapchat option lets you directly buy products, watch longer promotional videos or install apps on your phone without leaving Snapchat. The tool is called Shoppable AR—it will give advertizers the opportunity to add a website to sponsored photo filters inside the app.