Instagram is constantly testing new features to keep its services ahead of the chasing packs like Snapchat. We already know that you can tag your friends in photos, but a new update is upgrading that feature—you could soon be able to tag them [friends] in video posts as well. The test has been confirmed by Instagram per TechCrunch, and could soon be available to users.
“We’re always testing ways to improve the experience on Instagram and bring you closer to the people and things you love,” a spokesperson confirmed, in a statement per TechCrunch.
Video tagging works similar to the way you tag photos, but this time around, you won’t have to “press the small icon at the bottom left to see the list of tagged names appear over top the content.” Of course, this is understandable given the fact that it will be more difficult to do that with videos.
As soon as you press the button, you will be directed to a new page titled “People in this Video” with everyone that has either appeared in the video, or who the original poster of the video wants to notify.
Only a handful of users are taking part in the test which according to TechCrunch is only for those that have “been opted in to the test” by Instagram.
In related story, the ephemeral picture sharing app Instagram is reportedly working on a new ecommerce app. The Verge reports that the standalone app is being designed to cater to the needs of shoppers. When launched, “IG Shopping” will let users “browse collection of goods from merchants that they follow.” Citing people familiar with the story, The Verge writes that users will be able to shop directly from the app.
Launch date for the app has not been confirmed, while Instagram decline to comment on the story. However, the app may yet not see the light of the day as Instagram could decide to pull the plug and have it canceled. Same sources also confirmed that Instagram is now in a better position to move into ecommerce.
Instagram is not the first social media site to venture into ecommerce, however, adding a standalone app adds something new to what others are already doing. Pinterest, and Snapchat are already providing the framework for people to shop and transact different types of business on their platforms.
A couple of months ago, Instagram quietly added an in-app payments feature to enable you register your debit or credit card as part of your profile. What that means is that you can add your security pin and start buying things within Instagram. Things have moved pretty quickly since that time—you can now shop products through Stories.
The payments feature was first spotted by a TechCrunch reader, and was later confirmed by a spokesperson of the Facebook-owned company. The Instagram spokesperson according to TechCrunch, did not only confirm the availability of the new feature, but also added that in-app payments for booking appointments such as restaurants or salons is now live for a limited number of partners. You will be able to make direct payments for things like movie tickets on the app.