Instagram is rolling out the ability to add filters to live video

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Credit: https://instagram-press.com/blog/2017/09/21/introducing-face-filters-in-live/

Another day, another addition to one of Instagram’s biggest and most popular features; live video. Instagram has announced that it is rolling out the ability to add filters or masks to its popular live video feature.

Starting today, you can play with face filters while sharing live video. Whether you’re channeling a kitten or want to add some stars or rainbow light to your face, you can easily try on face filters while connecting with friends and followers in the moment,” Instagram said in a blog post.

There isn’t much to this—simply tap the face icon on the bottom right of your screen while streaming. The filters will become visible in real-time to all your contacts as well as everyone watching your stream. Before your broadcast, however, tap any filter to check out a new look, and play around with as many of them as you would love.

Also, you can check out the newly added sunglasses that are made available exclusively for the next week—and tap to change the scenery reflected in your lenses. Don’t feel like broadcasting live video after adding filters or masks? You can choose “Discard” and your live video will immediately disappear from the app as always.

The feature isn’t available to everyone yet—and could take a couple of more weeks before it goes round. The good news, however, is that the ability to add filters and masks to live video will be available to both and iOS and Android users.

Broadcasters are already able to save live videos to their phone after streaming after Instagram updated the feature last March. A Save button was added by Instagram so you can tap and save your video to your camera roll once you are done with streaming.

Of course, videos won’t be saved automatically on your phone all because of that update. However, it does explain why Instagram decided to add the Save button. So, there is need to quickly watch live videos before they disappear from Instagram.

The option to save live stream on the phone means more people will now want to go live on Instagram. Up until that update, some publishers or users were a bit hesitant when it came to using live stream—after all, what use is going live when you know it would disappear after a while? The option to save videos along with the option to share with friends and followers is irresistible to users.

Instagram live streaming lets you broadcast videos to your followers and friends in real-time. However, they can only watch your broadcast while you are still streaming. Though, no replay is allowed, you will still be able to browse an algorithmically curated Explore page of a selection of the best Instagram videos happening at the moment.

Users can swipe into the Stories camera area and tap the toggle to enter “Live” mode. Unlike photos on Instagram, Live videos don’t store on the app; which means your followers will only be able to view them while you are actually broadcasting. As you may have known from using Facebook Live, Instagram Live videos don’t store on your Instagram—and this perhaps, is the big difference between the two app.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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