Instagram is reportedly working on a couple of new updates as part of move to encourage users to spend more time on the platform. The emphasis understandably is on improving Instagram in order to stay ahead of competition, and IGTV this time around seems to be the major beneficiary of the latest change.
According to Social Media Today, the Facebook-owned photo sharing app is already working on some key features. A new IGTV layout along with improved search capacity, suggested channels, and an updated profile layout are being worked upon.
Lindsey Gamble, a Twitter user posted the new updates on his Twitter page, and it does appear like the updates are gradually being rolled out across regions. The updated IGTV main screen is now spotting a new look, and is almost similar to what we have in Snapchat’s Discover page. It now boasts of more prominent user names and headlines, designed to draw you in.
A new option that allows you to view content in picture-in-picture mode even outside the IGTV app, according to our regular tipster Jane Manchun Wong is also being added.
We still do not have any official stats to enable us access how much ground has been covered by IGTV since it was launched by Instagram in 2018. However, there is no hiding the fact that a lot still needs to be done by Instagram to make the app popular among people.
IGTV hosts video content of up to one hour in length, and anyone can upload videos either from Instagram or the dedicated app. Everything about your upload is mobile-related, which means the videos will be in portrait mode.
IGTV is made simple for every user, there is no need to search to start watching content from those you follow on Instagram. Among other things, you can swipe to discover more video content, switch between “For You,” “Following,” “Popular” and “Continue Watching” among other features added to the app. Sending and liking videos you find interesting are also part of the newly launched app.
Like YouTube, IGTV allows you to create channels as a creator. Those who follow you can follow your channel to watch your uploaded videos. Though, it is an app, you are not limited to uploading videos via mobile alone as you can also do that on the web.
The opportunity for creators to earn more from creating videos for the new product will be massive. It also opens up Instagram to a world of opportunities different from what everyone knows it for. Allowing users to post longer videos in the main feed in vertical format will be an interesting thing. While users are allowed to post 15-sedonds video in Stories, the main feed allows for a little longer posting of 60 seconds.