Keeping the conversation going is one of the biggest attributes of a successful social media platform—it is one of the key reasons Facebook, Twitter and Instagram continue to dominate the market. After successfully launching “Watch Party,” in 2017, Facebook is now set to replicate similar feature in its ephemeral picture sharing app Instagram.
According to TechCrunch, an Instagram code has revealed that a “co-watch content” feature hidden inside Instagram Direct Messaging is being developed. Information on what Instagram intends to do with “co-watch” is still sketchy at the moment, but it could come as a major boost for IGTV, which is currently not living up to the billing of the social media behemoth. Regardless of what the Facebook-owned company plans to do with it, the feature has the potential of improving engagement on the platform as well as improving earnings from ads.
Popular tipster Jane Manchun Wong who has developed a knack for calling many inside stories correctly, first broke the news via her Twitter page. According to the code, you can “cowatch content” that comes from a “Playlist” that is similar to the queues of videos Facebook Watch Party admins can arrange. The code further reveals that you could also check out “Suggested” videos from Instagram that would give it a new way of promoting creators or “spawn a zeitgeist moment around a video.”
Facebook gave birth to Watch Party in 2018 in renewed drive to make watching videos on its platform more exciting and fun-filled. ‘Watch Party’ lets you and your friends watch videos together at the same time. Your friend’s streams will be synchronized so it will be possible for them to post comments and reactions while you as the host add videos to the watch queue and control playback.
Facebook’s Watch Party allows multiple users to play host to the watch party, which of course is an avenue to choose videos to add. Meters can suggest videos, though, they are not allowed to play them.
Last November, Facebook officially opened Watch Party to every user—including profiles and Pages. The feature is currently available to profiles and businesses all over the world. Going forward, anyone can post a Watch party invite to hook up with other viewers. This will allow everyone to simultaneously watch videos they have discovered on the platform [Facebook].
Compared to Netflix and YouTube, Facebook’s Watch Party has a lot of catching up to do. While Watch Party is relatively new, the social media giant has little chance of catching up with its biggest rivals in the industry. Content, which plays major role when it comes to features like this, is nothing to boast about.
That said, Facebook is unrelenting in its drive to make the feature popular among people. In doing so, the social media behemoth is now making it possible to Pages and Groups to schedule a Watch Party to attract more viewers.