Perhaps, it’s time to look back through the past few months and say “thank you Snapchat.” Instagram has reached a milestone; the Facebook image sharing app has just clocked 600 million monthly active users on its platform. That indeed is a great achievement, and it’s all thanks to Stories and a few other features “copied” from Snapchat.
To think the company achieved this feat [added 100 million monthly active users] within six months is commendable; but even that is down to adding some new features. Stories for instance, a feature the company copied from Snapchat; helped the company to add a lot of users within the past few months.
When asked in August if the company copied Snapchat’s version of Stories, Instagram’s CEO Kevin Systrom didn’t deny. Asked to confirm if that was the case, he said: “They deserve all the credit”, insisting that “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it,”
A couple of days after launching its own version of Stories, publishers began flooding the Facebook-owned company. Some of the big names mentioned in the report include those already on the books of Snapchat. Companies like CNN, Food Network, People, Tastemade, Comedy Central, and Cosmopolitan were among the early birds that started producing Stories on a regular basis.
Instagram went all out to improve their own version of the feature. Perhaps, this contributed to the phenomenal growth of Instagram’s monthly user base; and today there is something to be proud of.
“Today we’re proud to announce our community has grown to more than 600 million Instagrammers. And the last 100 million of you joined in just the past six months.
“A lot has changed this year, but the Instagram community and the diversity of expression it provides has remained consistent. And you now have more ways to share than ever before with Instagram Stories, live video and disappearing photos and videos in Direct. Additionally, with updated safety tools that give you more control over comments and other parts of your experience, we’re working to make Instagram safer than ever for connection and self-expression,” a statement on Instagram’s blog read.
Only a few days ago; this week to be precise, Instagram rolled out its own Live video feature. The new Instagram live streaming lets you broadcast videos to your followers and friends in real-time. However, they can only watch your broadcast while you are still streaming. Though, no replays will be allowed, you will still be able to browse an algorithmically curated Explore page of a selection of the best Instagram videos happening at the moment.
The feature is currently only available to those in the U.S who can swipe into the Stories camera area and tap the toggle to enter “Live” mode. Unlike photos on Instagram, Live videos don’t store on the app; which means your followers will only be able to view them while you are actually broadcasting. As you may have known from using Facebook Live, Instagram Live videos don’t store on your Instagram—and this perhaps, is the big difference between the two app.