Instagram has launched a new camera UI

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Credit: https://twitter.com/instagram/status/1181649145381081093

Instagram has rolled out a new camera UI. The change is one of a couple of others made since the start of the current week. The social media giant made the announcement via its Twitter page on Tuesday, but did not say exactly if the update is available to everyone at the moment.

Other than the screenshot to accompany the post on Twitter, the company did not give much away in terms of the new look camera UI. However, we do trust that the picture will become clearer in the days ahead.

Going forward, you will be able to add a GIF to your story. This unsurprisingly is being powered by GIPHY, and I guess it is a feature open to all users [I stand to be corrected though]. This new method will make it quicker and easier to add GIFs to your story, which before now was not as smooth as expected.

Instagram on Monday confirmed to Buzz Feed that its “following tab” is going away. The following tab is the activity feed that displays what posts your friends are liking, commenting on, and following. The company actually started removing the tab for some of its users back in August, and is now set to discontinue the tab across all accounts this week.

Though, a bit controversial, the tab is not one often used by people on the platform. Instagram’s head of product, said the tab was not one of those frequently used by users, and not many people would take note of its removal. “People didn’t always know that their activity is surfacing,” Shah said per Buzz Feed. “So you have a case where it’s not serving the use case you built it for, but it’s also causing people to be surprised when their activity is showing up.”

The change for many; especially those who got to use the tab, is a welcome one—good riddance to bad rubbish as people always say. Keeping the Instagram app simple is all that matters, and if getting rid of the following tab is one of the things required to do this, then so be it.

A couple of weeks ago, Instagram initiated a move to sanitize the influencer market—and this could affect the categories of people who have access to certain posts. The Facebook-owned picture sharing service wants to start restricting people under the age of 18 from seeing posts that promote cosmetic surgery or weight loss. This move is part of the company’s new policy that targets a fast growing sect of influencer marketing.

The Facebook subsidiary could go as far as getting rid of posts, especially in cases where such include incentives that encourage people to buy a particular product. Instagram will not hesitate to remove a post when it “makes a miraculous claim about certain diet or weight loss products, and is linked to a commercial offer such as a discount code.”


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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