Instagram wants to be the number one ephemeral picture sharing app—and is doing everything it can to achieve that. As a matter of fact, the app is already being trailed by Snapchat in a couple of ways—Stories for instance. Once again, the Facebook subsidiary has updated one of its exciting features and is now set to better its bitter rival with a new addition to Direct.
Going forward when you send an ephemeral photo or video from Instagram Direct camera, you will have the option of whether the recipient views it once, replays it temporarily or see a permanent thumbnail of it, TechCrunch reports.
Until now, all messages could be replayed temporarily even though they would completely disappear eventually. It means more freedom and peace of mind when it comes to sending more sensitive and private images to friends. The fear for most social media users is how to keep their private pictures and videos private without giving access to people.
Now that you have the power to determine how many times you want a recipient to view your picture, it is no longer a question of how safe your private messages are.
Instagram will get even more popular in the years ahead—and it is good news for Facebook. However, a recent report made available by eMarketer revealed that younger consumers are looking for “something beyond utility.”
Facebook, according to the eMarketer report, lost 2.8 million users under 25 years in 2017. eMarketer had in 2017 predicted that Facebook would experience a 3.4 percent decline in 12 to 17-year-old users in the US last year. That prediction was of course, the first time the digital research firm had predicted a decline in usage of any group as regards Facebook.
For the current year , there is even more for Facebook to worry about. The research firm per Recode, estimated that the social networking giant will lose around 2.1 million users in the US below the age of 25.
There is a glimmer of hope for Facebook when you consider its overall growth in the US. According to eMarketer, the overall US audience will continue to grow for the next couple of years. The report specifically mentioned Instagram; predicting a growth of 13 percent in the current year—105 million users to be precise.
Instagram offers Facebook a lot to smile about especially when you consider its growth rate. The picture sharing app is perhaps, the most successful app among several others owned by the social networking giant.
The Facebook-owned ephemeral app has not only come of age since it became a part of Facebook, it has held its own even in the face of stiff competition from Snapchat. It had since added cool features like livestreaming, Stories, filters, and many more. Not done with keeping its users happy, Instagram had last December added a feature that will enable you follow hashtags instead of popular posts.