Instagram debuts a new “Shoutouts” feature for Stories

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Credit: https://twitter.com/MattNavarra/status/1204476936937971713

When a feature is so good you keep recreating and tweaking it; then it is possible that no one will remember whether it was copied from a major competitor or not. Instagram’s version of Stories has undergone all kinds of transformation, and things are really looking up for the ephemeral photo sharing app. In a bid to keep improving Stories, Instagram has reportedly launched a new “Shoutouts” feature.

The Shoutouts feature will present users an opportunity to reach out to their loved ones during different occasions such as birthdays, anniversaries, and many others. I have not been able to confirm if this feature is a full roll out or still being tested.

The Stories feature is already popular as it is, but adding the Shoutouts feature could make it even more popular. It is too early however, to assume that Instagram may want to monetize Shoutouts; but I would not bet against it. Since there is no official statement yet, it is too early to reach a conclusion on what more can be done with Shoutouts.

Yesterday we told you that Instagram is adding a new feature that will keep your account clean and looking organized. A screenshot posted by social media commentator Matt Navarra on his Twitter page, shows how followers are now being sorted according to categories.

This could serve as a big opportunity for online marketers using the platform to market their products and services to identify major targets. The ability to reach targeted audience at the right time is always an issue for many marketers, and this option might just be perfect for everyone.

For now, no word on whether this is just a test or a feature that is already rolling out. Nonetheless, it looks like one that might be of immense benefit when it is eventually rolled out to everyone on the Facebook-owned ephemeral picture sharing app.

A couple of weeks ago, Instagram confirmed to Buzz Feed that its following tab is going away. The following tab is the activity feed that displays what posts your friends are liking, commenting on, and following. The company actually started removing the tab for some of its users back in August, and is now set to discontinue the tab across all accounts this week.

Though, a bit controversial, the tab is not one often used by people on the platform. Instagram’s head of product, said the tab was not one of those frequently used by users, and not many people would take note of its removal. “People didn’t always know that their activity is surfacing,” Shah said per Buzz Feed. “So you have a case where it’s not serving the use case you built it for, but it’s also causing people to be surprised when their activity is showing up.”


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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