Facebook-owned Instagram is always busy updating and adding new features to make its app more appealing to users. In the last couple of months in particular, the company has invested a lot in redesigning and making features like Stories more popular.
A few days ago, TechCrunch broke the news that Instagram was testing Location Stories; another feature copied from Snapchat. Location Stories, according to TechCrunch, is a feature that aggregates publicly posted Stories tagged with a location sticker into collaborative slideshow.
With Location Stories, you can see Stories from strangers to have an idea of what’s happening at a particular location. The feature has now been spotted by TechCrunch, highlighted by Instagram in the Explore tab’s Stories section. Until this change was made, Location Stories appeared atop Stories and live broadcasts from your account.
Only a few weeks ago, Instagram announced it that its active user-base had surged by 100 million—bringing the number to 700 million. That is impressive for a company that was once almost walking in the shadow of a rival app—Snapchat.
In the last 10 months, the app has recorded more growth than ever owing to the fact that it copied a very popular feature owned by Snapchat—Stories. Not that the app wasn’t doing fine before August [when Instagram launched its own version of Stories], the truth is, its growth rate has been phenomenal since that time.
What this means is that 700 million people now use the platform every day, while about 400 million people check in daily. This could be the beginning of greater things to come, especially when you consider how other Facebook-owned companies are doing. WhatsApp and Messenger are the other two apps from the same company doing impressively and giving rivals run for their money.
So, what’s the secret behind Instagram’s steady and impressive growth? The answer is quite simple—Instagram did not only copy Stories; it reworked it and added some new innovations to the feature. By doing this, it proved that copying a feature isn’t enough, but reworking it and re-presenting it to the market is what matters the most.
Instagram’s Stories now has more than 200 million daily users; an achievement worth celebrating. Instagram has not only copied Stories from Snapchat, it has succeeded in reinventing the feature; attracting millions of people daily. Cloned directly from Snapchat in 2016, the success story of Stories can be traced to the number of people who post update to their story or view their friends’ posts.
Only last week, the picture-sharing app once again copied another feature owned by Snapchat—Face Filter.
Compared with Snapchat’s filters, the Instagram’s version of Face Filters is somehow easier to use. They don’t cause as much distortion on your face. However, just like Snapchat’s, they don’t track your movements. They’re positioned correctly on your face.
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