Instagram just added another copycat feature of Snapchat — Face Filters. It’s a subtle but more mature selfie filter than Snapchat’s. However, it’s prone to error.
The first eight filters work like Snapchat. That is, they allow you to add a butterfly crown or koala ears. In a blog post, Instagram wrote:
“From math equations swirling around your head to furry koala ears that move and twitch, you can transform into a variety of characters that make you smile or laugh. To see our initial set of eight face filters, simply open the camera and tap the new face icon in the bottom right corner.”
Compared with Snapchat’s filters, the face filters are somehow easier to use. They don’t cause as much distortion on your face. However, just like Snapchat’s, they don’t track your movements. They’re positioned correctly on your face.
After cloning Snapchat’s disappearing direct messages, creative tools, and others, the face filters are the latest copycat feature launched by Instagram.
Is there a unique feature that users can pick over the original Snapchat’s filter?
Unfortunately, there’s none. Thus, the Facebook-owned social media could easily add more daily Stories users. Currently, Instagram Stories has 200 million daily users while Snapchat has 166 million.
With this recent copying act, Snap’s growth rate would surely get affected. Last week, the company announced its weak earnings. It stated that it had lost 25 percent of company’s share price value.
More Creative Tools
In addition to face filters, Instagram is also adding more features to all its users worldwide through iOS and Android app. The company revealed to have added more creative tools. For example, the Rewind tool lets you create videos that can be played in reverse.
Another feature added is the hashtag sticker. As the term suggests, it’s a feature that lets you add a customized hashtag to your story.
Your followers who are watching your story can tap it so they can visit the hashtag page. From there, they can discover more related posts, if there’s any.
It’s a new eraser brush feature that you can access through the app’s drawing tools. In here, you can erase things you’ve drawn while you play with removing color.
Overall, the new features are designed to augment your photo. They’re not like Snapchat’s filters, which are more aggressive than Instagram’s. These features are less playful but more mature and artful. Thus, they appeal to adults.
Instagram doesn’t allow Sponsored filters yet on Face Filters. But knowing Instagram, sponsored screens could come eventually.
Why Instagram keeps on copying Snapchat’s features?
According to Kevin Weil, Instagram VP of Product:
“If we’re being honest with ourselves, this is the way tech industry works and frankly it’s how all industries work. Good ideas start in one place, and they spread across the entire industry. Kudos to Snapchat for being the first to Stories, but it’s a format and it’s going to be adopted widely across a lot of different platforms.”
There are only a few things left that Instagram could copy from Snapchat. Thus, it’ll have to find other platforms to copy or will have to be more innovative.