Instagram Stories is such a huge success, and not even Facebook saw this coming. To build on this achievement, the Facebook-owned company is rolling out ads mixed into video, reports Reuters.
150 million people [that includes me too] use Instagram Stories every day, and this opens up a new window of opportunity for the company to improve on its revenue base. That figure is massive considering the fact that it only took the app a very short time to achieve the feat. Now, Instagram wants to monetize the videos you watch on Stories by adding an unclickanle five-second photo and 15-second video ads that will appear between different stories; but of course, you can skip them if you wish, and it’s easy too.
In a statement on Wednesday, Instagram said:
“Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today.
“To unveil this first-ever, full screen ad to Instagram Stories, and create the most impact for businesses and Instagrammers alike, we’ll test with 30+ clients around the world, including: Capital One, Buick, Maybelline New York, Nike, Yoox, Netflix, and Qantas. With roughly 70% of watched stories being sound-on, this immersive, full screen nature creates an intimacy with people like never before.”
Business accounts on Instagram will also be provided with analytics on the reach, impressions, replies and exits of the Stories. If this sounds like good music in your ears because you have a business account; that’s because the idea truly sounds great.
“For businesses converted to a business profile, you’ll be able to see the reach, impressions, replies and exits for each individual story within Business Tools. By viewing these insights, you can learn how to create more relevant content that resonates with your audience.”
As with most new features or products of Instagram, only a handful  of partners will be able to test the feature before a wider launch on all interfaces. Some of the partners that have been lined up to be a part of the test include, Capital One, General Motors, Nike and Netflix. The idea is to see how companies or business on the platform would be able to make ads that won’t bore users. While making such ads, partners will be able to access analytics on their Stories through the Insights button on their profiles.
Not done with copying Snapchat, Instagram ads will also follow similar pattern as Snap Ads. However, unlike Snap Ads, users will be able to choose several people’s Stories they want to watch as a playlist. Ads will then appear in between since, reports TechCrunch.
In August, Instagram launched its version of Stories—straight off the books of Snapchat. Recognizing Snapchat as the original source of the feature, Instagram’s CEO Kevin Systrom said back in August that:
“They deserve all the credit”, insisting that “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”