A Facebook engineer who helped build the News Feed told InsideFacebook.com that only 1 out of 500 stories will make it through the News Feed. That was six years ago. The social network has yet to update the statistic, but it’s highly likely that its algorithm, EdgeRank, filters more stories now than in 2007.
PostRocket, a Facebook Marketing blog, has released a new infographic that confirms two things: the news feed is competitive, more than ever, and photo posts dominate it.
The number …

People who have been managing social media accounts either for personal use or for business use may have noticed that their fans on social media roughly fall into clear categories.
According to this infographic, there are seven popular types of social media fans and each type can benefit the owners of the social media accounts they follow.
The infographic, made by ReachLocal.com, also teaches social media users how to benefit from each of the seven types of fans discussed.
Here are the seven …

Social media is so pervasive it is no wonder airlines and airports in the U.S. can be analyzed through it.
So which American commercial airlines and airports are doing great on social media?
According to this infographic from ViralHeat, the most social savvy airports are San Francisco International Airport, John F. Kennedy International Airport, Los Angeles International Airport, Dallas/Fort Worth International Airport and Chicago O’Hare International Airport.
The ranking for airports was …

None of us is safe. Identity thieves lurk in the shadows, waiting for the right moment to pounce on their prey. These malicious minds continually find ways to hack an unknowing victim’s social media account.
Be reserved. Be cautious. While we try to protect ourselves against cybercriminals, the names of the people we are looking for may already be in our list of friends or followers. Do not click any unfamiliar link or download files from an untrusted source.
NextAdvisor.com, a consumer …

In our series of Facebook EdgeRank lessons, you have read and understood – at least we’d like to believe – how the team behind EdgeRank filters the stories in your News Feed.
PostRocket, a Facebook marketing site, released a new infographic with updated data from the first visuals they presented about EdgeRank. It’s way better than what you have read from this article focusing on the mathematical formula. And yes, I wrote that.
This time Will Cathcart, Product Manager of News …

There is nothing sweeter in the eyes of a digital marketer who is using Twitter than to see that their tweets have a lot of retweets.
So how does a marketer increase retweets?
Social media scientist Dan Zarella shares five scientifically proven ways to get more retweets.
He says that through the years, he has done a “tone of research on retweets” and so has decided to share five specific points that are the most powerful ways to get more retweets.
The first way is to include links in your …

When it comes to social sales, Pinterest is king and other social media platforms like Facebook and Twitter are the subjects.
Or as this infographic says, “Pinterest rules over Facebook and Twitter when it comes to purchase value.”
On average, Pinterest users spend $140 to $180 per order. Compare that to $80 for Facebook users per order and $60 for Twitter users.
The figure goes even higher when it’s the season leading up to Easter.
According to the infographic, Pinterest users spend an …

Email marketing offers an affordable, direct and effective way to market your product or services especially once your business has built its targeted subscriber list.
However, there are times when marketers see that there seems to be a sudden uptick of people unsubscribing from their list.
Why do email subscribers unsubscribe? How can you stop people from unsubscribing from your email list and stop viewing your marketing material?
According to this infographic, one of the reasons people …

One of the sure ways to boost engagement and likes on Facebook Pages is to create a contest and use a customized Facebook contest app.
However, not every business owner who has used this strategy can say that they did it right.
One of the biggest problem business owners have to tackle when using a Facebook contest app is the complexity of Facebook’s rules. Another is the process of creation of an app that fulfills the uses business owners want it to have.
For business owners who are not …

Facebook marketing is not as easy as it seems. Social media marketers have to impress and win the hearts of more than one billion, or at least ten thousand, active users on the world’s largest social networking site.
While reaching out to those people may sound mind-boggling, there are some useful tips that Facebook marketers can do to follow the right path. Some of these tips even apply to Facebook users.
Mike Maghsoudi, co-founder of Post Rocket, a website dedicated to Facebook …