Huawei has revealed its plans to make the Android experience easier for users.

This move of Huawei Technologies was announced during a recent engagement to the handset manufacturer’s headquarters in Shenzhen, China. It admitted that it aims for a spot in the three top phone makers by 2015. To accomplish this objective, the company has to take things on a higher level in terms of software and hardware innovations.

A configurable user interface is its step to improve the company’s software competencies in smartphones.

In a talk with Huawei PR head Russ Gan, he emphasized that the idea is to compose a customizable interface, which will allow users to move all the way from a very simple to a much-complicated tweak.

Huawei Ascend P1. Image: Robert Nelson via Flickr (CC)

“If you look at Android versus iOS it is clear that iOS from Apple offers a much better user experience,” commented Gan in an interview with The INQUIRER.

In addition, the PR head reported that the company is on the process of creating a user interface, which will provide convenience for users to operate their smartphones on various levels.

“We want to design an interface that grows with the user. The user can adjust the settings all the way from a very simple and not very flexible interface all the way to a more complicated and flexible interface in small steps as they get more familiar with our phones,” he added.

Meanwhile, in terms of its hardware proficiencies, Huawei is on the course of developing new product design enhancements for its handsets that are yet to be finished for next year. Included in its proposed product lines are 4-inch smartphones. The company is coming up with a marketing strategy that would attract its market and support the selling of less expensive models through a high-end, classy model with all the gleams. It does not carry the biggest appeal or a soundly valued 4-inch screen model but fairly less functionality.

Huawei is collaborating with its HiSilicon subsidiary to produce its own processors for the best models using the ARM Cortex-A9 architecture, together with its personal chip technology in designing the phone’s SoC’s.

Though Huawei has not yet fully established its name in the international phone market, it employs 120,000 people, 48 percent of which are assigned under research and development, while 30, 000 are in its headquarters in Shenzhen. The company is allotting 10 percent of its annual revenue into research and development, which it sees as a worthy investment to make its 2015 target a realization.

Huawei has just started to make a scene in the international arena and has earned a spot in the top cellular infrastructure providers, apart from designing and manufacturing mobile phones. Recently, it established an enterprise division.

About Francis Rey Balolong

A coffee junkie who spends most of his time writing about the latest news on social media and mobile technology. I would definitely consider myself a nerd (in the coolest most hipster way possible). That being said, I love technology, music, writing, and all things mobile. Follow me: Google+ Twitter

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