HTC will not be tempted into selling cheap smartphones even though the company is in a tough fight with smartphone heavyweights like Samsung and Apple.
The remark comes from HTC Chief Executive Officer Peter Chou in an interview with The Wall Street Journal.
The remarks have been made by the chief executive even though one of the emerging markets HTC has recorded biggest growth in is China. China has an appetite for high-end smartphones as well as lower-end and affordable smartphones. Furthermore, one of the biggest markets HTC is growing in is India.
According to Chou, this move to not offer cheap HTC smartphones is to uphold the brand’s image.
“We don’t want to destroy our brand image. We insist on using better materials to make better products that offer premium experience. Many consumers like that,” the chief executive is quoted as saying.
According to the HTC head, the company will not have products offered at the price level of about 1,000 yuan or less (slightly above $150).
Image from John.Karakatsanis on Flickr (CC)