Social media is increasingly being used by companies and organizations to source candidates for open job positions. But there’s more use to it that this.
According to this infographic we recently posted, 92 percent of companies use social media for recruiting and 45 percent of Fortune 500 companies include links to social media on their career page sections.
According to this infographic made through data from the HR Trends survey done by BLR and commissioned by successfactors, human resources departments are utilizing social media for a surprising number of tasks. It also says that HR departments will likely use social media more in 2014.
What exactly are the tasks social media is being used to do?
According to this, 25 percent of survey participants said that they use social media for team building. 26 percent say they use social media for onboarding or the act of getting new members of an organization to adapt knowledge, skills and behaviors which will make them effective members of an organization. Look at it as organizational socialization.
Furthermore, 34 percent of survey participants said they use social media for training while 41 percent said they use it for employee communications.
A whopping 69 percent said they use social media for recruiting.
Apart from this uses, however, the infographic identifies 10 ways HR professionals say they use social media.
The first use is for communication. According to this, social media is being used by HR departments to share ideas within the department and within the company. They use social media, for example, to inform employees of trainings and promotional events.
The second use is for branding. This is “brand reinforcement,” the infographic notes, or the sharing of information with the general public.
The third use if for promoting events. According to HR professionals surveyed by BLR, they use social media to show pictures of activities their organizations have held. These activities may include helping charities and the like, the infographic notes.
Another activity HR professionals do on social media is to make background checks. This is why everyone out there who would like a better chance of getting jobs should be careful about the material they post online. A post that’s frowned upon in the workplace like the use of illegal substances may cost you that job you want.
Meanwhile, those surveyed also say that social media is also promoted by HR departments for employee actions. What does this mean? It’s the act of checking schedules and requesting time off through the web. This could also be for work delegation.
HR departments also said they use social media for benefits communication. This includes wellness initiatives and benefit information updates.
Social media is also being used for blogging to keep employees, especially managers, engaged and constantly learning.
According to this, social media is also used for research and knowledge management such as viewing trends and getting new ideas for HR departments.
Those surveyed also said that they use social media for emergency notification. The infographic identifies Twitter as a popular means for a company to notify employees in case emergencies happen.
Another activity done on social media by HR departments is recognition wherein they use social networks to praise or recognize members of the organization who have new achievements.
Judging from the list above, social media is very much in used by HR departments now.
In fact, when asked about how social media use will change in 2014, just 0.3 percent said that their use will diminish while a whopping 60.3 percent said their use will increase. 35.1 percent said their use will likely stay the same.
Learn more including other HR trends in the infographic below. When you’re done, check out these related infographics on Social Barrel.