Most businesses these days are embracing social media as a way for them to connect with their customers and potential clients. They also use it to drive promotions through a social media marketing campaign.
Then again, no matter how useful social media is if it’s poorly managed, your campaign can easily backfire you. This is especially true if you don’t assign the management to key people within your organization.
In social media, something can easily go wrong in a millisecond. Within that short amount of time, the error could cause your business thousands of money.
But what could go wrong when you embrace social media marketing?
You’re not using the right social media channel for your business.
Social media marketing isn’t a one-size-fits-all solution. You may have accounts on all major social media platforms. But do you have time to interact with your users?
That said, instead of using all social media platforms, you should only choose those platforms that best fit your business and objectives. You also need to integrate some social media formats to make a one cohesive marketing program.
You’re assigning the task to the wrong person.
It’s never a good idea to allow your social media marketing campaign to an inexperienced person. Always remember that there were companies that have been used because of fraudulent posts on social media sites.
That said, don’t just assign the task to anyone on your team. Make sure that such person has experience in marketing. For best results, consider having a team of trained marketing professionals. These people understand how marketing and communications work, either offline or online.
You’re bashing your competition.
This is a no-no in social media marketing. Just ask yourself, would you go to a business that bashes its own competition right in front of you?
Some businesses online forget about business courtesy. They thought that online marketing is different from offline marketing so they freely give negative content about their competition.
But doing so will only make your business look bad to your followers, who can be your potential clients.
Instead of bashing your competition, consider using social media to promote your business, connect with your clients and competitors, share relevant information, and so on and so forth. But never use it to vent your anger about your competitors. Never say negative things about them.
You’re not responding to your followers’ and fan’s comments.
Unlike the traditional way of marketing your brand, social media marketing is a two-way street. It’s not just a broadcast medium. Thus, ignoring comments and feedback provided by your followers will surely hurt your overall business.
Not responding to comments is like ignoring your business phone ringing.
Thus, you should always respond directly to your followers. Consider it an opportunity for your business to interact with your prospects in real time. By directly responding to your potential customers, you’re pleasantly surprising them. You’ll appear to be a business that truly cares about their clients and customers.
The use of social media marketing takes a lot of practice and it consumes a lot of time. But when you use it well, you’ll surely earn the most return on your investment.