How You Can Boost Rankings for Your Small Business with Local SEO Strategy
If you have small business focused on your area, you want to target local people. This tactic is also known as a Local SEO strategy. Days of keyword stuffing and providing a low quality content are behind us. Google values more websites with constantly updated rich content.
Did you know that more than 80% of local searchers are using Google to find local businesses? Here are a few tips which can increase your rankings and give you better visibility for local searches.
Google+ Local search. This will have a huge impact for local small businesses in the upcoming year. It is getting more and more important to have Google+. Google plus local business listings are becoming more and more important because of their highly interaction for local searchers.
Also, you need to provide a verified address through your Google Plus company’s account. A high number of reviews can help you a lot. Use your social networks, email communication and “Thank you” pages to ask your clients to leave a review for your business. Don’t forget to include “Follow us” link to your G+ page with rel=publisher code in the link’s tag.
Improve your Content Marketing Strategy – good content marketing strategy means better visibility for the local customers. It also affects your inbound traffic. The greater your local online authority is, the bigger are the leads from your local SEO ranking.
Crawl Walk Run- Many small businesses fail to make any impact in search results, because they are trying to do it faster than its natural, aiming just for their main keywords.
The key is to gain high rankings for “long tail SEO keywords” from the start, then slowly increase for main keyword(s). If you dominate for highly relevant local SEO queries, you can expect more local customers, which will lead to more potential clients and also give more credibility to your website.
Be Social !
Having a social profile accounts is also one of the things what can improve your authority online and attract more visitors to your website. Having active social profiles on G+, Facebook, Twitter, Pinterest and Linkedin can be very beneficial for you. You can focus on making local contacts on Linkedin, which is great network for that purpose.
Get More Involved in Your Community
Search for the local niche forums if there is any. It is also a great idea to hear the pulse of highly targeted local community, the people who are looking for your products or services. Do not spam the forums with links. Instead of it, provide a great information.
Optimize Mobile SEO for Your Website
The percentage of searching over the smartphone is increasing each month. You need to make sure that the most important pages on your website are properly optimized for mobile search. Many people are making mistake by just resizing all of the pages on their websites for a mobile screens. Instead of it, pick up just a few most important pages (e.g blog, contact, products page) and optimize it for smartphone.
Local Directories and Local Listings are Very Important
This strategy can increase the number of inbound links big time. For example, positive rankings on yelp.com can boost your website. Other most useful local directories are Bing for the Business, Yell, SmileLocal, Local.yahoo.com. You can also upload a picture of your business to a local directories, which can represent your business. This strategy will give you more credibility. Therefore more leads.
- License: Creative Commons image source
Alex from www.seo-atlanta.com helped many local businessess to improve their local SEO and attract more visitors. These are his tips based on working for various small business clients.