For initiating online business, creating a good website is essential. It should look attractive and perfectly designed. It should offer seamless web navigation. Nevertheless, the interface should be developed as per instructions of search engines. However, getting a nice website developed or designed is not good enough. You further need to go for other website development techniques or tricks. You have to explore other possibilities to make your business successful. The attractive interface is not just enough. Additionally, you should web marketing plan and professional website hosting solutions. You must be wondering how website hosting can impact your website’s online popularity.
Well, web hosting has immensely impact on your website’s overall performance. As result popularity of your site depends on a lot of on the web hosting server. Hosting your website on the secured web server is essential. If your website’s server is not secured, you need to opt for secured web hosting to protect your crucial online business data. In the following section, we shall analyze the importance of website hosting service for your online business.
1) Excellent Speed and Performance of Website
Before moving on, let us answer a question. Would you like to visit a website which is slow in performance? Would you like to visit such a site which takes a lot of time to load? Well, obviously the answer is no. No matter how good products your website offers, it would not perform as per anticipation if it is not hosted on secured and cutting edge server. Performance of your online business will deteriorate if your website is slow in performance. Thus, you need to revamp speed of your site through some effective measures.
The first thing is omitting out a heavy image or other multimedia files from the website. If you have developed a flash based website, it is obvious for you to experience slow web performance. Today, flash-based animated sites are quite obsolete. However, you can have such website, but in that case, you need to host your website on the most cutting-edge deducted website server. If hosted on a shared server, such site would be slow to act or load. As a result, visitors would start disliking the website. Eventually, it would lead to different sorts of technical issues or problems.
To keep your website’s performance optimum, you should invest your money into efficient website development. At the same time, you should invest money in purchasing a cutting edge website hosting plan. Without proper web hosting, it would not be easy to get good web performance.
2) Data Backup Facilities
Data backup for your website is essential, and often small business owners do not take it seriously. If you host your website data on cheap servers which are vulnerable to various threats including malware and virus, you may lose important data. Loss of data would lead to loss of search engine ranking that was achieved with tactical SEO methods. All your SEO efforts would go into complete wastage. Instead of wasting your data, you should opt for efficient data backup. When you have a data backup, you have the peace of mind. Somehow if your data is damaged, you can always get those data restored from backup scratch. For SEO, data backup on web server plays an important role. It prevents loss of data. As a result, you do not need to begin from zero with your SEO tactics. For more professional guidance on SEO and guide for real backlinks, you need to contact veteran webmasters.
3) Uptime and Downtime of Your Website
No website hosting service can guarantee 100% uptime. But, it is possible to gain 99% uptime with good hosting servers. The problem with the cheap hosting server is that they offer low uptime and thus website’s performance becomes lazy or slow. When search engine spider visits a site, it checks uptime and downtime data. If uptime is more than 95%, you can consider that your website is good for performance. Nevertheless, search engine spider would give a better score to your site. With better score from search engine spider, it is possible to gain better web ranking.
4) SSL Certification Installation
Web security is essential these days, especially for the e-commerce businesses. Every e-commerce store has to come up with secured payment gateway page. If the page does not have SSL certification, it may cause certain technical hassles and security glitches. Purchasers would not trust such websites for making online payments. As a result, your business would fail to make profitability as per anticipation. You need to make sure using the website SSL certification properly. Many professional hosting services offer SSL certification. A few of them even offer free SSL certification. Cheap hosting services offer the third party based SSL certification in exchange for the high cost.
5) Issues with Shared Hosting Solutions
With shared hosting solutions, websites face different critical issues. Shared hosting servers offer low uptime. As a result, website’s performance does not remain as good as it can be expected from contemporary e-commerce or blogging platforms. Instead of shared hosting, you should choose dedicated hosting solutions.
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