It’s true that Facebook can drive more traffic to your site and increase revenue. Unfortunately, the majority of Facebook marketers have no idea on how to effectively use this platform to get the results they hope for. Some of them have stayed away from using Facebook Ads to reach new customers.
When you do use Facebook Ads, you should learn how to use this feature. Facebook Ads is a feature designed for advertisers who have a product on their website or a mailing list that they wish to promote. If you don’t have it, then this feature might not be ideal for your goal.
Know your competition
Social media marketing experts know that knowing who their competitors are will help them to be more competitive in their chosen niche. What’s great about Facebook Ads is that you can use your competitors’ users to assist you in achieving success in reaching more customers.
On Facebook, simply name your competitors and the site will give you possible audience or target market.
Boost or Promote
Organic reach of Facebook has dwindled. This means that getting your content to lots of users has become harder and harder every day. To reach your goal, Facebook may present you with boost post or promos post option.
Boost and promote are two different things. The first option lets you boost a particular post to those who already liked your page, friends of those who liked your page or people you’re targeting. When you boost a post, opt for the target option as it offers higher conversion in the long run.
In terms of promoting your post, you can get more bang for your buck when you choose a promoted post. It’s a great option if you’re trying to reach new people. You’ll be provided with a choice of whether you wish to run a campaign that gains more likes or a PPC campaign that sends users to your site.
Use a custom audience
This is another powerful feature of Facebook Ads. It lets you target specific people. You can choose these people based on the criteria that you think would best suit your goal.
Promote Contents That Makes You Trustworthy
People won’t pay or give out their email address if they don’t trust you. That said, it makes sense to promote your content coming from a trustworthy source. This will surely add value to your brand image.
You may promote content about a post that mentioned you, made a tweet about you or has written an awesome review about your company. It may not be the core of your marketing campaign but it can play an important role in building trust and confidence.
Use Video for Your Ads
Facebook focuses on video content. More and more users want to see videos on their news feed. So, they advantage of that and produce a video that talks about your brand. You can make use of your iPhone or other smartphones in making a creative video about your products, services and how people use your brand.
When you know how to take advantage of Facebook Ads, this advertising feature can easily promote your brand, product or service.