How To Track Your Business’s Video Conferencing Usage

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So you’ve finally decided to invest in video conferencing for your business. Great! Whether you’re using Bluejeans, AdobeConnect, or Cisco WebEx, it is incredibly like that you have already started to experience a massive return on your investment. Whether through saving money on travel costs, increased outreach to potential high value clients, or even through being able to easily inform your employees on new information when it arises video conferencing is a must have capability that a business must have if it wishes to compete on the 21st Century’s stage.

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Unfortunately, while video conferencing can definitely be an asset to your company or business, tracking the exact amount that your employees or co-workers are using it can be a bit of a challenge. Whether you need a more exact estimate of the return on your investment that you are receiving from video conferencing to weight against the initial price and the cost of maintaining it, or if you need to track the exact amount of money that video conferencing is adding to your monthly internet costs through raw data usage, you may have a hard time finding the information that you need without experienced IT staff and some powerful software.

If you need to be able to access this information for whatever reason, you’ve come to the right place! In this article you’ll find a rundown on some different software that you can use to track and monitor your business’s video conferencing usage.

Vyopta’s vAnalytics
A startup out of Austin, Texas, Vyopta Inc. is the leading developer of business intelligence tools for video conferencing or sharing on the market. Vyopta’s latest offering vAnalytics, is by all accounts a game changer in this field.

Vyopta vAnalytics is a more powerful tool for gathering analytics information for several different reasons. Unlike industry standard network and system reporting tools commonly used by the average IT department, vAnalytics captures raw data from all over your network. With vAnalytics, customers have the ability to receive drill down views of the raw usage of the network, call patterns and trends, and endpoint efficiency. Not only will you be able to track your company’s data usage, you will also be able to track how effectively your business is using that data.
The only downside to Vyopta’s vAnalytics is that it requires a knowledgeable staff in order to use it to its full potential. While all software has a learning curve before you are able to use it to its full potential, the amount of technical knowledge required to use Vyopta’s vAnalytics platform may put it out of reach to the average small business.

DesigNet’s SMART Analytics and Reporting Platform
DesigNet’s SMART Analytics and reporting platform is very similar to Vyopta’s vAnalytics in most ways, but sacrifices a few of the features in order to be provide a more user friendly experience. If you need to investigate your company’s data usage or data effectiveness, but don’t have a dedicated IT department, you may find that DesigNet’s SMART Analytics and Reporting’s emphasis on ease of use will make the platform a better fit for your company.

With DesigNet’s service you will still have the ability to analyze end-point data, view your service levels, track your usage by region or office, and track Quality-of-Experience information. All users will also automatically receive a monthly report on the information that the service gathers. DesgNet’s Smart Analytics is also a Software-as-Service product. This means that you won’t have to purchase and then maintain your own servers in order to use the software. You also won’t have to perform any complex software installations as the service has a dedicated installer and support staff.

Bluejeans Integrated Analytics Command Center
This section only applies if your office is integrated with Blue Jeans Video Conferencing or if you are considering purchasing a license to use it. While Bluejeans definitely has its share of critics and detractors, you would be hard pressed to find legitimate criticisms of their “Command Center” feature.

Similar to other products on the market, Bluejeans’s command center allows their customers to track data usage, current performance, and past performance. The benefit of BlueJeans’s “Command Center” is that it allows customers all of the features of the bigger analytics platforms bundled with the software.

This is also great for business’s with a dedicated IT team as it will allow them to investigate any potential problems that they have experienced then give them all of the necessary information that they need to fix it.

In Conclusion
Hopefully you found this article helpful in finding the right analytics platform for your small business to track your video conferencing usage. While, video conferencing is a powerful tool that will prove to be an asset to your company, it’s completely reasonable for a business to want to have the best idea possible of how much their chosen video conferencing service is benefitting their company.


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Author: Firdaus

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