Clutter on social media is on the rise. Social media algorithms changed drastically affecting businesses’ way of marketing their products and services.
In a 2014 study, it showed that 81 percent of small and medium-sized business owners used social media marketing. This percentage is likely to be higher today than it was three years ago. It’s undeniable that there’s tight competition on social media to market your brand.
Six years ago, if you were active on Facebook, you were ahead of the game. But it’s no longer the case today. Currently, Facebook marketing has become a standard.
Because of the extreme competition, business owners must be creative and resourceful to stay ahead on social media.
Despite the competition, some ways can help you overcome the trend, benefit from it and capitalize on it.
1. Use Third-Party Tools
One of the best tools is Google Analytics. It should be utilized in conjunction with a marketing campaign. In here, you find the links used by visitors to find your site, and it shows you what action they took when they got there.
HootSuite is ideal in scheduling and publishing updates across social networks. It enables adding of RSS feeds to update social networks each time there’s a new post available on the blog. A great alternative is Sprout Social.
No matter what third-party tools you have, your brand can benefit from them. They’re extremely helpful in buying back time for yourself. These tools are available for free. However, if you wish an extensive list of features, you could choose their premium services.
2. Choose Paid Social
Even the most famous brands in the world utilize paid social media advertising. This method is cost-effective as it enables your company to reach new customers at a low cost. It’s more economical than conventional advertising.
It’s a useful tool if your target market doesn’t see your organic posts. Don’t rely too much on organic influence as you’re risking your brand becoming irrelevant on social media. With this tool, you can reach a wider audience than your followers.
Another reason you must consider paid social media ad is that it allows you to reach people who are genuinely interested in your company and what you have to offer.
When you increase your paid social ads, you’ll notice a significant increase in your content’s reach. With that in mind, you can’t just be cheap when using social media marketing. If you do, you’ll fall behind.
Paying to have an online pretense on social media is now a necessity. Paid social ad reaches more people, as long as it’s used correctly. It can increase leads, followers, purchases and other benefits.
But conduct a thorough research first. Test your audience and discover the right social platform that fits your company’s goals.
3. Be on Fewer Platforms
There’s no need to be on every platform. Keep in mind that the social media algorithms have changed requiring businesses to offer users with quality content to increase engagement. The current algorithm of Facebook, for example, penalizes Pages with little engagement, in the form of organic reach reduction.
That said, it’s best to spend your time on a platform that works best for your company.
Facebook is ideal if your company wants to build a community presence. Although it loses some younger users, it remains the most popular social media site.
LinkedIn is perfect if your company wants business connections or your brand targets those who are looking for a job.
For information junkies, Twitter is the perfect place. When you use it, make sure that you actively engage with your followers.
If you’re attracting a younger audience, Tumblr is also a good platform.
Google Plus, on the other hand, is a male-dominated platform and with some interesting social community tools.
There’s no need to be on every platform. You must prioritize the platform that works for your brand. If your campaign has full of engagement on Pinterest but none on Facebook, you should focus on Pinterest or revamp your strategy on Facebook.
You can also neglect the network that doesn’t deliver results you want. Plain and simple.
4. Teach Yourself About Social Media Marketing
To stay ahead of your competition on social media, make sure that you’re updated with the latest trends. Learn from the experts. Consider investing in a webinar, ebook or online course.
One of the best places to go to educate yourself about SMM is Social Media Examiner. The site offers a lot of gems. You can find tips on how to get started with SMM or tricks from the pros. It also provides some strategies on the proper use of hashtags to maximize your marketing campaign.
Search Engine Land also offers useful resources to improve your social media marketing. Or you can visit Moz every day to read content about social media.
You can also listen to podcasts and develop your social media expertise. Subscribe to Social Media Examiner Show to get tips on a daily basis. The strategies mentioned can keep you motivated while developing your social media marketing skills.
The Social Toolkit tackles digital tools and apps that you can use for SMM.
All of these websites will help you better understand the concept of social media marketing and how to implement it to your campaign.
Social media marketing requires engagement and listening. It’ll be pointless to have a campaign if you can’t communicate with your followers.
Keep in mind that SMM is about communicating and not about broadcasting. In every SMM, you must prioritize conversations because it’s not enough to just follow back a person or post content.
It’s also vital to remember that success in social media requires time because you need to build a relationship on a massive scale. To do that, be helpful and useful.
And no matter how long you’ve worked in the social media marketing, you must never stop learning. It’s your surefire way to success. And remember, you don’t need to be on every network. Instead, be on the platform where your customers are.