Any idea why people would rather spend more time watching videos online than reading articles? It’s because videos create an almost instant connection between the creator and the viewer. That’s the reason many marketers are spending more time creating video content than they do writing an article. As a marketer or vlogger, you don’t have to spend a fortune paying a professional video creator to help you put together a potential viral video. You can set up a video studio even on a low budget with the right quality equipment.
Actually, nothing is wrong with marketing your services or products with an article, as long as it is well-written and captivating enough to keep visitors to your blog glued to the content. However, you can achieve more these days by just creating a video studio with the right equipment. Some quality equipment to consider when setting up a video studio include the following:
The Right Camera
Choosing the right camera is central to shooting top-quality and professional looking video right from your home. Whether you are a newbie or pro, what matters is getting the right camera that can get the job done. Are you on a low budget? You can start with your phone camera or laptop. Good thing is, most laptops and cameras being manufactured these days all come with amazing cameras. An iPhone 6 or Samsung models almost in the same quality range as the later can get the job done for you.
Of course, there are other top-quality smartphones that can get the job done for you; just be sure it’s one that has good camera. Find a place high enough to position your camera, and you can start shooting right from there. To make it look more professional, you can shoot with your phone camera in horizontal position or with your laptop upright. Setting up your camera to be in those positions, will create a widescreen video.
Video Editing Software
Of course, you need to edit the video you just shot with your phone or laptop camera. To do that, you need the right video editing tools to get the kind of output of your dream. There are loads of video editing tools to choose from, including Filmic pro app if you are an iPhone user, Powtoon, YouTube Director, and many more. YouTube Director for example is a mobile app that provides shot-by-shot guidance that lets you create a high-quality video ad and upload it right from the app.
All the good work you have put in just to create a professionally-looking video could be ruined if background sound/noise is not properly controlled. For instance, shooting in an empty room can create an echo and reverb—certainly not a good way to send the right messages to people out there. This can simply be dealt with by hanging blankets and bringing in a couch into the room. Eliminate or reduce as much as possible noise filtering into the room to avoid filming in a noisy environment.
There you go; start shooting quality videos like a pro!
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