On YouTube, making a video is like participating in a triathlon, you have to have multiple skills: you have to write a script or an outline, you have to film it, and then you have to edit the footage. After you finish that, you have to repeat and repeat. If you don’t love the process, you are ultimately going to quit.
However, like training for a sporting event, there is a certain area to focus your attention at various stages of your journey. When you are starting out on YouTube, you don’t want to worry about the number of subscribers or the latest technology in photography, lighting, and special effects. Like a novice athlete, you don’t want to worry about your speed; you simply want to get in, start practicing and improving.
- The first step is creating content that you are proud of and that your audience is searching for. Find your niche, make videos that serve the viewers, and share it in relevant communities. By staying consistent and making incremental improvements, you will establish credibility and build a tribe of loyal fans who are ready to engage with you. Remember that at the end of the day, YouTube is a social media.
- Once you feel that your videos are resonating with an audience, it is time to up your game. Like working out a muscle, you want to push yourself so you don’t plateau. This can mean going out and expanding your network and seeking opportunities to collaborate. By finding other YouTube creators with larger followings or a complimentary audience, you can greatly increase your visibility on the platform.
- Another way to challenge yourself is to up the quantity or quality of your videos. YouTube’s algorithm is said to favor creators that are able to publish more frequently. Doing daily video is the ultimate challenge for many YouTube creators who want to flex their video output muscles. Many YouTubers, Casey Neistat, have seen an uplift for their account once they switched over to daily uploads.
- With a bigger audience, it is now important for you to start thinking of upgrading your equipment. This is not necessarily because your audience demands it, but rather you are investing more into your video production. Using different lenses, lightings, and effects to evoke emotion from your viewers will show that you are constantly getting better.
- Lastly, as you get to the next level and are starting to feel success, it is time to start delegating your work. You can now think of yourself as a brand and your channel as a business. The time you used to spend writing, editing, or distributing your content can now be handed to another trusting person. You can now focus solely on growing your channel and not on the menial tasks.
Growing your YouTube channel takes time and work, but it’s important to know where to put your efforts at various parts of your journey. In this infographic from Filmora.io, you will find growth strategies for YouTube creators at different stages.