Your marketing budget may be limited. However, you can still improve your social media presence without buying ads. Then again, you need to make improvements on how you update your profiles, participate in the online community, etc.
Having a social media presence will make it easier for your potential customers to connect and find you. Connecting with your clients on social media will lead to an increasing customer retention. It also improves brand loyalty. Remember that people who follow a brand on social media are said to be more loyal to that company.
So, what can you do to improve your social media presence?
1. Focus on two social networks
There are tons of social media online, but you don’t need to be on every channel. Instead, focus on one to two social networks that make sense to your brand. For example, if your potential clients always spend their time on Facebook, then focus your campaign on it. Now, if your next customers are on Instagram, you must also use it to communicate and connect with them.
The goal here is to start slow. Make sure to master one or two channels before you branch out. Create goals for every channel and learn about how you measure your success on that channel.
2. Participate in the community
Another key to improving your social media presence is to participate in the social media community actively. Then, have a passion for it so that you can pay your attention to it consistently.
Being passionate about social media will help you better understand how it works and your customers will see it that there’s a human behind your posts.
3. Deliver personalized content
On Facebook, for example, you can build your custom audience through tracking and demographics. To do so, you need to add the tracking pixel on your pages of your site. From there, you can create new audiences based on the content and pages they viewed. Through this way, you will get better engagement, shares, and click-throughs.
4. Respond to comments
Whether they are good or bad, you need to respond to the comments. Never delete negative feedback because it will only make your brand look bad. Instead, answer the commenter honestly and give a solution.
Some companies delete posts from their social media profiles. They don’t just remove spam and misleading claims, but they also post relevant questions that they simply don’t have an answer. It’s not the best idea. You must only delete comments if they are nasty.
5. Use LinkedIn
Your brand’s website must have a blog. If you don’t have one yet, you can start by using LinkedIn Pulse. It’s an app that allows you to consume news customised to your interests. Apart from liking, commenting or sharing on Pulse, you can use LinkedIn’s publishing platform in creating your own content.
6. Avoid misleading headlines
Before, you can use clickbait headlines on Facebook. Nowadays, Facebook started a war on clickbait. Any article that contains phrases indicating of clickbait will be demoted. There’s nothing to worry about if you’re not using this kind of headline. However, if you’re engaging with them, then you will surely be in trouble.
7. Use social media to up your customer service
Some people use social media to ask questions or vent their frustrations about a brand. Most of them are tired of being kept on hold or serviced by an unsympathetic customer service reps.
It’s also the same with your customers. They turn to social media to ask questions about your products or complain about your service. When they find your social media accounts, make sure that you are responsive and provide them the kind of customer service that they deserve.
8. Know what’s trending on social media
Most social media users want to know trending topics on social media so they can gain more views. Hence, whenever appropriate, you should hop aboard a trending topic. In that way, they’ll know that you’re indeed paying attention.
9. Monitor keywords
Another way to manage your social media and boost your presence is to monitor your keywords and check crucial conversations.
Doing so will help you know what your customers are saying about your service or industry. Follow a few industry keywords and search for related forms and hashtags. Google Alert is a great tool that sends you an email each time a news article and blog post is published with the related keyword you input.
10. Include it in your event planning
After promoting your event on social media, never stop there. Instead, post some updates on your social media while the event is ongoing. You can Live tweet or use a hashtag. It encourages more social sharing.
11 Use custom images for every social media post
Stock photos are cute, but they’re also boring. Although it’s an easy way to share photos, it’s ideal to use custom images or original images.
There are plenty of tools online that can level up your images to ensure they grab people’s attention. But you can start with Canva. It’s easy to use, and it has plenty of attractive templates that you can use for your post.
If you have a budget, you can use Shutterstock. In that way, you can avoid getting sued by using licensed photos. The tool just added a photo editing feature to create custom dimensions for the photos you download.
12. Add keywords to your social media profiles
It doesn’t matter what your niche is. What is vital here is to make your profile discovered in that industry. Each time Facebook searches for a certain keyword, your brand’s logo will pop up.
That’s the advantage of adding keywords to your profile for SEO purposes. Use SEMrush to help you identify terms that your potential clients might use when looking for a brand in your niche. Then, insert those words into your profiles. Make sure they appear in your photo names, interests, bio copy and categories.
Social media is vast and it caters millions of customers. People use it to know more about a product or service. Thus, you must use it appropriately to improve your brand’s social media presence. It is an ideal way to soften your brand and connect with your customers while showing the personal side of your company.