How to Get More +1’s on your Website

Google+ is eventually going to be as big, or bigger, than Facebook and Twitter.  How do I know?  Because Google wants it to be big, and they have the power to make it happen.  This year, we’ve already seen several algorithm updates aimed at driving traffic to Google+, and next year we’ll see even more.  Bottom line: if you don’t already have a +1 Button on your website, you should put one in immediately.

How is a +1 Button Different from a Like Button?

The +1 Button is designed specifically to improve the browsing experience of Google Plus users.  Unlike Facebook Likes or other social media recommendation systems, +1 is integrated with Google’s SERPs.  When Google Plus users are searching within Google, they will see their friend’s recommendations directly beside the results.  Occasionally, Google+ recommendations will even appear alongside Google ads.

In addition, Google crawls pages more often if they regularly receive +1 recommendations.  This keeps the most updated version of your website in Google’s index.

As more Internet users sign up for Plus, +1 is going to become its own SEO metric.

google-plus-button

Tips to Maximize your +1’s

Put +1 Buttons Everywhere

Put buttons on the top and bottom of all your content.

In addition, you can set up multiple +1 Buttons on a single page that all recommend different URLs by editing the href attribute.  You can use this to set up buttons next to your content’s navigation links.

Use the Callback Function.

 

Author: Aaron Elliott

Co founded Social Barrel in 2010 to bring the latest Social media news and tips to other social media junkies! Connect and stay updated on Twitter

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