I am sure a lot of affiliate marketers were pretty much elated when the ban on Pinterest affiliate links was lifted by the company last month. For marketers already familiar with how efficient Pinterest affiliate links can be, it is time to leverage on what this powerful tool offers. For those with little or no knowledge about how it works, I would love to share a couple of tips to help you boost your marketing with Pinterest affiliate links—and without violating the rules.
First, you have got to know that spamming is absolutely against the rule, not just on Pinterest, but on every social media network. The ban on affiliate links was placed because marketers were spamming; thank goodness it’s been lifted. So I suggest you get started with the site’s Acceptable Use Policy where a few changes and updates have been made. For the records, please be aware that Pinterest’s spam detection tool is now more effective than it used to be—so play by the rules and you won’t have issues with your marketing.
Tips to boost your marketing with Pinterest affiliate links
Here are a couple of tips to help you market your products on Pinterest:
Choose beautifully taken images of your product
You want people to find your product attractive; it’s all about being originative when it comes to creating pins. It is advisable to choose quality images of the product you want to market. I usually advice marketers to hire a professional photographer if they can’t do it themselves. Make sure the images are true and exact reflection of your product, and taken in an attractive surrounding.
Make the most of the Pinterest Board
If you want to get good returns on your affiliate marketing, it is important that the boards on your Pinterest profile have a lot in common with your brand that tells the world about the kind of business you do. Confused? Don’t give people too much work to do, especially when trying to figure out what your brand is all about—let them have an instant idea without digging too deep. If your brand is all about gadgets, let the message be clear at first sight.
Use mobile-friendly graphics
Every four in five traffic on Pinterest comes from mobile, according to statistics made available by Pinterest in 2015. This data easily tells you why it is important to optimize your fonts for mobile when writing on images. Fonts on images must be properly optimized and readable for mobile visitors.
Provide useful information
Pinterest is all about helping visitors find what they want; and that is why information is central to any marketing effort. So don’t just be concerned about posting affiliate links, add useful description and information to go along with your pins. Writing and adding useful information about your experience using the product will not only influence sales, but also enable easy access to your pins.
Pinterest is like Facebook and Twitter—the website encourages users to optimize their marketing drives through the use of promotions and ads. To get your product in front of targeted audience, you can promote your pin through Pinterest’s Ads Manager, just like other pins.
Track your pin
Of course, you want assess the success of your pin and find out if it’s working or needs some minor adjustments. This helps you to identify any area that needs changes or needs to be sustained.
Use full URL
Shortening links with Bitly or any other tool may not augur well for marketing with Pinterest affiliate links because it interferes with tracking. Always use full URL when adding your links.
Not all companies support Pinterest affiliate links
One of the things you have to do to remain on track is studying which company supports affiliate marketing using Pinterest. Not all companies do, but it is up to you to find out first.
Try out the aforementioned tips and see how far you go with marketing your products on Pinterest.
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