For Google, generating ‘quality’ search results to end users have always had been the foremost priority. To achieve this target, it improves its search algorithm from time to time and also shares those changes with the users so as to educate the users how their search can be more effective. So, Panda and Penguin are 2 of the popular Google algorithm updates implemented to boost the quality of searches and benefit end users.
Whereas Panda is a series of algorithm changes targeted at rewarding high-quality content and penalizing low-quality ones, Penguin is geared towards curbing black hat SEO techniques. If the former encourages the use of high-quality content then the latter is about promoting only ethical ways of link building schemes.
The first Panda update was released on 23 February 2011 while the first Penguin updates hit the market on 24 April 2012. Google has had been periodically releasing Panda and Penguin updates after their first release and marketers have continued to draw SEO roadmaps in light of Panda and Penguin updates.
Explore below infographic prepared by the team at ‘Imagination Waffle’ to learn how you can avoid getting your content penalized by Panda & Penguin. Also, there are some valuable tips on how you can align your content to make it Panda and Penguin friendly.