Storytelling in social media marketing will help your campaign stand out from your competition and other brands. It also grabs the attention of your target market.
But this isn’t a new concept. More and more brands are telling stories as part of their direct and indirect marketing.
The art of storytelling plays a major role in every content marketing these days. Those successful brands realized the importance of sharing their core story to attract more fans and advocates.
In case you need more reasons to weave storytelling throughout your marketing efforts, here are the most important benefits or reasons to use this strategy to enhance your social media marketing campaign.
Experiences are more than just facts and features. They create a story based on an actual experience. When you tell a story about your brand, it does not just sit in the minds of your readers but it also sits deeper into their hearts.
Reveals uniqueness of message
Even if you have a unique offer to your target market, it won’t be unique very long. It will be copied by other brands. But your original story won’t be imitated.
What original story can you share? How you’ve established your brand and when did you start are just two of the things that you can tackle as part of your original story. Make sure that your facts and figures are in line to set your story apart from the competition.
Connects to target market
The story of your brand creates a real connection with your customers. Because of the strong effects of stories in connecting to your customers, Facebook has a dedicated page to share stories. Tumblr and Twitter made the same effort. With this type of platform, fans can post their stories of their individual and collective experiences.
You can show several data to your audience. But they’re not enough because most data are not interesting. When you share data through storytelling in social media, you’re turning mundane statistics into a gripping narrative that would definitely tickle the interest of your readers.
Receives more shares
When you tell a story perfectly, it catches someone’s attention. It amplifies your social media effort. As it moves people emotionally, they will re-tell your story many times over, thereby, amplifying your message.
What to keep in mind when using storytelling as part of your marketing campaign?
Your stories should be well-narrated and well-constructed. The characters must be authentic and exciting. By uniting your idea with great emotion, your story will be stuck and retained in someone’s memory.
As long as you don’t include advertising in your story, your audience won’t skip it. Storytelling should be effective and strong because it’s part of a human life.
It’s also important to remember that people don’t purchase products. Rather, they buy stories that the products represent. They don’t buy brands but they buy the archetypes that the brands symbolize.
One of the most popular brands that utilize storytelling in social media is Dove. Take a look at how it tells stories through Vine.
Over to You
Do you use storytelling in social media? Did you get more engagements than when you post photos or text alone? Share your thoughts with us in the comments section below.