If your site has not yet got into the cherished TOP 10, it’s possible that you did not consider all factors of its promotion. Internal and external optimization is, of course, good, but the promotion of the site in social networks is no less important. How do search engines take social factors into account when ranking the results of issuance? It turns out that they follow the so-called social signals as likes, reposts, and reviews. Do I need to consider the impact of social networks on website promotion? Yes. After all, the more social signals will point to your web resource, the higher will be its rating.
Tips on How to Promote Your Site with Social Networks
Publish Interesting Content on the Site
The fact is that without interesting, useful and popular content, there is no sense in counting on any viral dissemination of information about publications on the site, but even on the occasional placement of links by users in social networks. The articles on your website should be such that the readers want to share them. If you do not have copywriter skills, you can always refer to the essay writing service for help.
Place “Share” Buttons on the Site for Social Networks
The fact that your interesting content causes a desire to share is already very good. This is half the battle, if not more. But, in order for your readers to easily and quickly share what they read with their friends, you need to simplify for them this task: post on the site “share” buttons for social networks, adding the appropriate appeal.
Create a Community on Social Networks
The management of communities (pages, groups, accounts) in social networks can take considerable time, comparable with the time spent on filling the site. But, nevertheless, if you want to promote the site through social networks, you must do it. The number of networks and, accordingly, groups will depend on the subject matter of the site (and, accordingly, the target audience), the specifics of the content, as well as available financial and human resources.
Publish Interesting Information in Communities
If you are not ready to deal with communities in social networks, it is better not to create them. Having an abandoned community is worse than just not creating it. At the same time, the community should be designed so that users are immediately aware that this page or group is the representation of your site in this social network. In this case, not only the content on the site, but the content of the posts themselves should be interesting. Posts should encourage subscribers to click on the link and go to the site to carefully read the article.
At the same time, the site and all related communities should mutually complement and promote each other: from the site, visitors should move to communities, from communities to the site, from one community to another, and vice versa. It is desirable that at the same time visitors also subscribe.
Place Social Network Widgets on the Site
Widgets are branded rectangular blocks with photos of subscribers, community name and a link to it. They help to solve two problems at once:
Demonstrating the faces of real people who subscribed to this community (primarily from the friends of the site visitor) and their number, it is a “social proof”, that is, indirectly confirms that this site is of some interest to users.
Thanks to the social widget, a site visitor can easily subscribe to your community without leaving the site. Also read about social media performance
Advertise Communities and the Site Through Targeted Ads
If you use only free methods of promotion, then you lose a lot, and, in the end, you risk losing in the competition. For communities to evolve, they need to be advertised in the social networks themselves, especially since targeted advertising is a very effective and inexpensive tool. Also, with the help of advertising, it is necessary to stimulate direct transitions to the site.
Image from shutterstock.com
Agree with Other Communities About Partnership
Promotion of a site in social networks with the help of their communities is not the only way to increase the number of visitors to the site and improve the site’s position in search results. To increase the effectiveness of SMM-promotion, you can also move through other people’s pages and groups of similar or related topics.
These were the basic methods of promotion, but their meaning and effectiveness have not changed for several years. Try to start with the simplest of them and move to more complex and expensive. In any case, it is worth understanding that very much depends on the specifics of the site, so to find your personal promotion method, you need to try at least a few of the proposed.