Revenue growth is one of the prime goals of nearly every business on Earth. Oftentimes, however, companies become so focused on reaching out to new customers and expanding their market share that they forget about one of the easiest ways to increase sales. Repeat customers are a great source of additional income – they’re already familiar with your brand and, in many circumstances, these loyal customers can become your sales backbone.
Today, reaching out to past customers is easier than ever. With mobile marketing one of the hottest methods in the industry, focusing your efforts on this modern technology can increase sales significantly.
Here are four different ways to turn past customers into repeat business through mobile marketing:
1. Using SMS-Based Marketing
With SMS-based marketing, your company can keep customers up to date with your newest promotions and offers. SMS (or text) messages are delivered directly to your customer’s mobile phones, allowing you to reach them anytime and anywhere. This method of improving repeat business is perfect for the rollout of new products, as well as limited-time promotions and past-customer specials. Try convincing customers to sign up for your SMS list by offering a giveaway or discount for those who join your database. If you require users to register on your website, add an option to the sign-up form for these new registrants to allow you to send them special offers from time to time.
2. Ensuring Your Website Is Mobile Optimized
By the end of the year, an estimated 48.4 percent of consumers in the United Kingdom will own smartphones. With more and more people surfing the web through their mobile device, ensuring that your website is mobile-friendly has become more important than ever. Even the most convenient desktop sites can have difficulty loading property on mobile phones and tablets, and setting up a mobile-friendly version of your website is easier than ever before.
3. Using Quick Response Codes
Quick response (QR) codes have gained popularity over the past few years as a great replacement for traditional barcodes. This change is thanks to their flexibility and larger storage capacity. Most new mobile phones come equipped to read these codes optically, and they can be used to pass nearly any time of information on to consumers. By including these codes on your products or sending them as promotions to past guests, you can encourage additional purchases or even simple reordering from your customers.
4. Integrating Social Media
Around the world, 1.73 billion people will use a social networking site. In 2014, that number is supposed to increase by another 13.4 percent. In our digital world, using social media is crucial for any company trying to garner repeat business. By creating web presences on these social sites, your company can attract previous customers and keep in contact with them regularly regarding specials and promotions. With social media establishing itself as the way for people to communicate in the 21st century, smart companies are optimizing their strategies for this digital revolution to secure the most repeat customers possible.
There is little question about it – mobile marketing is the new way to reach consumers. With more people using mobile devices than ever before, reaching these customers is becoming easier each day. By taking advantage of strategies such as mobile messaging and developing a mobile website, your company can focus on reaching out to past customers and turning them into loyal proponents of your brand.
Guest author +Andy Heaps works as the chief technical advisor for http://www.thecomparison.co.uk/. Andy has more than 15 years of experience in the telecommunications industry, and shares his technical expertise with blogs across the internet. Take a look at the broadband packages by TheComparison to see how their services can help your business.