Every year, the retail industry continues to grow and attract new customers. Although the growth in online retail has been significant, many customers still enjoy ‘’experiencing a product in person’’. Online deals and variety are massive influencers when it comes to internet purchases however, studies have revealed that 25% of shoppers will purchase their goods after they conduct a local search. 18% of these shoppers will then make their purchase within the one day.
Whether you’re a business person or a consumer, it’s undeniable that the internet has altered how we view and purchase goods. This change needs to be acknowledged, particularly in how businesses use the internet.
Recent reports have indicated that almost 50% of all small businesses do not have a website. This has a massively damaging impact on in-store sales. It is imperative that your companies’ contact details and location are available online. If you want to claim a free business listing, you will need the following:
- A business name.
- A local phone number.
- A dedicated physical street address.
- Make face-to-face contact with customers.
Claiming your free business listing is only a primary step. Nowadays, not even building a website for your company is enough. You’ll also need to build and manage your online reputation. Retailers with an online presence grow 40% faster than those without any online presence. Interacting with your customers on free social media platforms is an ideal way to market directly to your shoppers without spending any money.
Being a part of the online discussion about your brand ensures that you’re managing your reputation effectively. Additionally, social media can also play a role in tracking where customers find your products. There are now several helpful apps and plugins that can allow you to see which social media platform you’re most effective at selling on, whether it’s Facebook, Snapchat, Instagram or any other platform. The infographic below from Store Traffic looks at the role the internet now has in retail. The development of the Internet of Things has meant that there is now a blur between online and offline retail. This means that now more than ever, retailers need to be savvy when it comes to the digital elements of their company. From future trends to the current state of retail, this infographic has all the details. If you’re interested, keep reading!
Where do you buy your products? Online or offline? Let us know your thoughts about retail in the comments below!