How Data Analysts Shape Social Media?

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How Data Analysts Shape Social Media?

Source – https://www.forbes.com/sites/louiscolumbus/2018/05/11/the-best-big-data-companies-and-ceos-to-work-for-in-2018-based-on-glassdoor/#6ebfa37f47c5

There are a lot of working parts to every big machine, and social media websites are no exception. Like search engines, social media services are packed full of algorithms that help better serve the user, but those algorithms can’t work without the necessary data.

Data analysts are the ones who collect this data and put it to use. This is what allows websites to improve and better serve users, specifically social media websites. Read on to learn more about how the work of data analysts shapes social media and other websites we love.

General Improvements

One of the biggest goals of a data analyst is to simply improve the overall usability of a website. This means figuring out how users are using a website and interpreting that data to figure out what can be done to change that.

What does this all mean, though? Well, a social media data analyst might look at something like the average load time on videos versus the connection speed of the user. If users with high connection speeds are consistently having trouble loading videos, that issue will show up in the data analyzed by the analyst and the appropriate team of programmers can get to work fixing the issue.

In this sense, you can think of a data analyst’s job as constantly optimizing a website, product or service to make sure it’s serving the end user in the best way possible, which means better social media services for you.

Meeting Goals

There’s one thing that all successful businesses have in common: they set and meet goals on a consistent basis. This is an important part of making sure a business is on track and working toward what it wants to be. Some social media websites may focus on attracting business and becoming a hub for jobs while others may focus purely on engaging video content.

To meet these goals, social media companies enlist the services of a data analyst. A data analyst collects and analyzes data to make validate if the company goals are being met. If there are business intelligence questions such as ‘month over month change in sales per customer per market segment’, the data analyst examines the company’s sales data to provide answers and explanations. Since data analysts’ play a very important role in organizations worldwide, it is critical that the right candidate is selected for this position. A reliable way to find the right candidate is to seek services of a reputed hiring company especially when you are seeking candidates for

Custom Content

With the huge strides we’ve made in technology over the past 20 years, there’s been a large reduction in the amount of undesirable content you see. There used to be a time when the internet was a jumbled mess only navigable by search engine keywords, but now it’s like a perfectly synchronized orchestra designed to work just for you.

This harmonization of content has been made possible in part to the ‘data analysts’. Data analysts can recognize patterns in user behavior to better understand what specific groups of users need. This means they can show you ads and other content that are more relevant to your interests while helping businesses expand their reach.

If you’re interested in a career as a data analyst, now is the perfect time to get started. Social media companies always need a good data analyst, and you can help shape social media for the future.


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Author: Firdaus

I work as an IT consultant in the Toronto area and I love to write blogs about a variety of subjects. My passion for writing stems from the desire that everyone should have access to meaningful information. Whether it is a blog about society, culture, technology, or social media, I don’t want to miss the opportunity of sharing my thoughts with my friends and audience. Since I believe in mutual exchange of ideas, I am always on the lookout for a feedback on my writings.

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