Have you ever wondered to what extent your color scheme affects your business? You probably know that colors are important, but might think that it’s mostly a matter of personal preference at the end of the day. As it turns out, there is much more to the color than meets the eye. As a matter of fact, there is an intricate science behind our color choices which can significantly influence the effect they have on the observer. This intriguing topic has been thoroughly explored by Design Advisor, and they have compiled an infographic called ‘40 Facts About How Psychology of Color Can Boost Your Website Conversions.’
If you want to get the lowdown on color meanings and messages, check out the infographic further. The facts are laid out clearly and colorfully with convincing stats and case studies along the way. You might be in for a few surprises as you discover what each of the main colors mean, and which colors work best for which industries.
Maybe you are spot on with your logo and brand colors, or perhaps it could use some improvement. This is an excellent opportunity to find out, and, who knows, a small change or two could make a world of difference to your conversion rate and ultimately the success of your business.
Besides covering colors and brands, the infographic also touches on colors preferred by different types of shoppers, as well as gender preferences. Your color choice could be affected by whether your target market is traditional buyers, impulsive buyers, or those on a budget. Another significant consideration is the color of your CTA button. Would you believe that one company saw an incredible 175% increase in their conversions by merely changing the color of their call to action button!
Never underestimate the psychological power of colors to impact feelings and behaviour. Once you’ve gained insight into how it works, you’ll be that much more aware and equipped to use colors to your advantage to benefit your business. So have a look at this interesting infographic, find out the facts, and be on your way towards increasing your conversion rate.