Social networks offer a great platform for marketers to advertise their brands. One of the growing trends in social media marketing is the use of a long-form content. But it’s not like what you see on a blog.
To facilitate such activity, Facebook and LinkedIn have provided their users a platform for marketers who wish to have a longer form of content for their audience to read.
On this post, let’s get to know the long-form content options of Facebook and LinkedIn and how they affect your social media marketing campaign.
Notes of Facebook
It’s been around since 2006. Unfortunately, not all marketers are aware of it and most of Facebook users thought of it as more of a text editor that should only be used for contents that wouldn’t fit well within a status update.
But, last year, Facebook updated this feature. With its updated tool, Notes has become more sophisticated and simpler to use.
There are plenty of ways to use Facebook Notes for your social media marketing campaign. For instance, you may use it to summarize your latest post on your website’s blog. Then, provide a link within the note to your original post. This is will definitely drive traffic to your website.
Or you may use it as an extended bio of yourself or your business. Another way to use it is to create a note that introduces a new product/service and link it to your landing page.
Pulse by LinkedIn
The user interface of Pulse is somehow similar to Facebook Notes. The only difference is that it has more editing options.
With Pulse, you can add images, insert hyperlinks, embed videos, and so on and so forth.
These two long-form content platforms offer several ways to increase network exposure. They can also provide you a tool to increase or establish brand awareness. By increasing exposure to your brand, your long-form content becomes a part of your company’s profile that may help in lending credibility to your brand’s profile.
Most of all, the content may improve your site’s search engine results. Although your website is the foundation of your online presence, people are not likely to find your company through your website. Rather, the long-form content you publish on those networks will appear first before the posts you have on your website. The reason for this is the higher domain authority of these social networking sites.
That said, it surely is a game changer in your marketing approach, especially if your domain authority is quite low.
However, you should not focus too much on these platforms. As they say, it’s better to own than to rent. This concept applies to these platforms because the content you publish, say, on Facebook Notes, belongs to Facebook. It means that you’re creating content for free making Facebook more valuable. This also means that you’re doing all the hard work while Facebook is reaping the profit.
For these reasons, it’s essential that you house your digital content on your own land, i.e. your website or blog. Then, use those platforms as outposts to build a case and encourage consumers to do business with you.