New integration between social service providers uses automated insights to streamline social intelligence engagement across the enterprise.
Hootsuite and Brandwatch have integrated their products to provide customers an in-depth social listening and engagement solution that handles social media for businesses.
In a statement, both companies say the solution reinforces the capacity of businesses to create social relationships through the integration of advanced listening, social business intelligence, extensive engagement, and publishing functionality.
Hootsuite is among the world’s most popular social relationship platforms and provides widespread engagement and across-the-board social media publication for individuals and companies.
As a social analytics and intelligence firm, Brandwatch provides advanced listening and social business intelligence capabilities.
Apart from PR, marketing, and social customer care, they say the initiative will especially be valuable to social selling, as it facilitates sales and lead generation to determine and interact with prospective client on social media platforms.
Posts or information gathered by Brandwatch are scrutinized through a wide range of custom-made analytics tools and techniques, and automatically organized, filtered, transmitted, and synced with HootSuite streams.