Social media is no longer just for chatting to your friends. Businesses are increasingly turning to sites, such as Twitter and Facebook, in order to create new clients. Long gone are the days of top 9 on Myspace. Social media is now a hotbed of collaborations and client/business relationships. With a well-maintained social media management plan, you can turn views into clients.
Twitter’s main advantage is its ability to communicate with others in real-time updates, whether these are updates about your company or interacting with existing or potential clients. The fast-paced nature of Twitter means that regular updates are vital to maintaining a successful account that can help turn tweets into customers.
Twitter can also add a personal touch to your business. This could be through the use of information from behind the scenes, or even just an account with a more personal tone, allowing followers to feel connected with the business in a whole new way. Some of the most popular Twitter accounts are often businesses that have a single person running the account, giving an insight into their daily life as the public relations manager or something similar.