How to Harvest Potential Clients with Social Media

Social media is no longer just for chatting to your friends. Businesses are increasingly turning to sites, such as Twitter and Facebook, in order to create new clients. Long gone are the days of top 9 on Myspace. Social media is now a hotbed of collaborations and client/business relationships. With a well-maintained social media management plan, you can turn views into clients. 

 

Twitter 

Twitter’s main advantage is its ability to communicate with others in real-time updates, whether these are updates about your company or interacting with existing or potential clients. The fast-paced nature of Twitter means that regular updates are vital to maintaining a successful account that can help turn tweets into customers.

Twitter can also add a personal touch to your business. This could be through the use of information from behind the scenes, or even just an account with a more personal tone, allowing followers to feel connected with the business in a whole new way. Some of the most popular Twitter accounts are often businesses that have a single person running the account, giving an insight into their daily life as the public relations manager or something similar.

On Twitter, it is quite common for businesses to approach clients, as well as vice versa. People are often looking for freelance writers or workers; a simple search is all you need to find these opportunities. The top tips for searching clients are to search for opportunities or someone requiring help, reach out to them offering them some advice, or a useful link. This personal approach will build a relationship that will encourage them to become a client.

Twitter is also a way of building relationships with other businesses, as well as clients. By following a number of different businesses in your area, you can work together to create opportunities for both companies. If the company in question is a website or something without a specific location, then collaboration with other sites and companies that share a common topic can lead to profitable results.

social media management

(Flickr / Daniel Iversen)

Facebook 

With over a billion users, Facebook is a potential gold mine of new clients. Facebook can be used in several different ways; pay-per-click advertising is common amongst many businesses. With the ability to specifically target a particular age group or a group of people with a common interest, Facebook can prove extremely lucrative in terms of gaining new clients through advertising, turning clicks into revenue successfully.

Another way to harvest potential clients from Facebook is to create brand or business pages that will enable potential clients to see your business in a whole new way. A clear, informative Facebook page can show your potential clients what your business is about and help them get a real feel for your mission and aims. Previous clients can leave messages or reviews if they like your service or product. This will not only give you good feedback, but it also helps potential clients to see what previous client’s experiences were and what they can expect from working with you.

 

LinkedIn 

With over 200 million profiles on LinkedIn, engagement and a clear profile are the keys to turning views into clients on this social network. The first step is creating a profile. After that, being engaged with the community is the key to success on this particular medium. Treat your LinkedIn interactions as you would your professional interactions. Be quick to reply and follow up and make sure to answer questions and join in conversations in order to integrate with the community.

Obviously, the main purpose of LinkedIn is to show off your working past to prospective employers or clients, so make your profile clear and interesting with a professional photograph and plenty of content to create the perfect Linkedin profile. As one of the more professional forms of social media, it is important to show the work you have done, adding pictures and videos could be what you need to persuade the next big client to work with you.

 

Guest author Craig Henderson writes on behalf of Dynamic Search, an online marketing consultancy specializing in social media management. 

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