Your website’s primary goal is for your visitors to convert into paying customers. However, the only way to achieve it is to ensure that they stay longer on your site. That’s because the longer they stay, the more likely they’re to convert.
In today’s tight competition, you don’t want people to come to your site and leave after two seconds. But how are you going to convince your visitors to stay longer on your site?
Create a visually appealing website
The first impression of a website is usually based on the visual design. Your site may be an informative one, but your visitors will judge it based on its visual appeal.
Some visitors will click the hit back button if your site looks like it was designed by a nine-year-old or in the 90s. Others will leave because it’s difficult to find the information they’re looking for.
To make your site visually appealing, choose a theme with readable and legible text. It must be easy to navigate and has a clean design.
Before you make it live, you should put it through a test first. Ask some of your friends and strangers to rate its visual appeal. There are some online tools that you can use to gather objective feedback from users. Use one of them to help you evaluate your website’s ease of use and overall visual appeal.
Ease of use
When people come to your site, don’t make them think. You can achieve it by making the site’s navigation to be intuitive to avoid them leaving a few seconds after.
Apple’s website, for example, does a great job in providing its users a simple navigation. It has a clear navigation bar that lets you quickly find what you’re looking for. When you visit it, you don’t need to think at all.
To make your site easy to navigate, you must put all important pages in the navigation bar. Then, they must be labelled properly. Use sub-menus to avoid crowding it.
Insert internal links
Doing so will help you link your content together. Your visitors can jump from one article to another. Internal links will encourage your visitors to keep reading your content and your previous posts. Thus, they’ll stay longer on your site. If you’re using WordPress, you can use plugins that automate the process.
Create useful content
The goal of your content is to help your visitors. That’s why it’s vital to create your content with your visitors in mind. The content has to solve the problems they face. Your site’s visitors will continue visiting your site if they know they can benefit from it. If not, they’ll leave and never come back.
When choosing the right topics, you should imagine your customers visiting your site. You have to ask yourself whether or not you would actually read it. Can you benefit from it? If you couldn’t answer these questions, you might want to edit the topic to make it interesting for your readers.
Use catchy headlines
You can be creative with your headlines. But make sure that it won’t affect how you communicate with your audience. In other words, don’t make your headline confusing. Don’t make your readers re-read it a few times before they could get what you mean.
The title must clearly explain what the post is all about. Never sacrifice communication for creativity. Here’s a simple method to write catchy headlines
Headlines and subheadlines will make your content easier to read. Don’t make your content look like a school textbook that’s filled with a giant block of text. If you do, then your visitors will just get stressed and might not read the entire passage.
Instead, break it up by using sub-headlines. They will give your audience a gist of the post. Apart from using them, make sure to use short paragraphs and sentences to prevent them from reading long passages.
If it’s necessary, you can use lists and images to provide your readers a breather.
Apart from using headlines and sub-headlines, make sure to make your content available in different mediums. For instance, you can create an audio file or allow them to watch a video about your product. These methods will keep them more engaged, and they stay longer on your site.
To make it easier to produce content in various mediums, you can just repurpose your content. If you have a video post, you can create an audio podcast about it and add a written transcript and publish it as a blog post.
You don’t need to think about what topics to repurpose. What you can do is to review your existing and old posts. From there, you can choose which ones to repurpose to other forms.
Insert an effective CTA
To ask your visitors to take action, make sure to end your post with a compelling call-to-action. After reading the article, they’re mostly engaged with what you have to offer. Thus, they’re likely to take action.
You can add a newsletter signup or a purchase button at the end. It’s also useful to insert a contact button at the end of the post. Whatever type of CTA you use, make sure that it’s clear.
To create effective CTA, use a plugin that lets you add code at the end of your posts.
Apart from CTA, you should also consider adding a section to the end of the post to showcase related articles. Doing so will encourage readers to stay longer on your site and read more articles. Because they’ve reached the end of your post, they’re already engaged with your site. You need to push them to continue reading.
On WordPress, you can use Jetpack’s related posts module to make it easier for you to add related posts.
Use a flyout
It appears when your visitors scroll down a page. When they do, a box appears at the bottom. The box contains a call to action, like a recommended post or a newsletter signup.
It’s effective because it only appears when your reader scrolls down. It means that your readers are interested in your post, so they’re likely to click the button. It’s different from a popup box that appears right in the middle of the post, which can be annoying.
Ask your readers to comment
Another way to make them stay longer on your site is to ask them to do something, like encouraging them to leave comments or send them to a free video on your site. Your visitors won’t know what you want them to do if you don’t state it. Thus, don’t hesitate to prompt them to make an action. If they take action on your site, it helps in reducing bounce rate.