Most internet marketers will advise you to increase reach online through guest blogging. This strategy is valuable for new, developing blogs to boost traffic and shares.
Many sites need fresh, unique content and will perform better with a pitch from your client. These include though leadership content, expert interviews, business lessons and key marketing strategies.
While you focus on making fresh content for a client’s site, other sites will also need it.
But why use guest blogging?
1. Exploit an existing audience wisely
If you read our article about influencer marketing, you will find that blogging for others also allows your client to reach new audiences. So, show your client some blogs with consistent traffic. Better yet, put their business in front of people who never knew about them.
Guest blogging is not merely about writing to increase traffic, just as influencer marketing is not solely about drawing followers to expand reach. While gaining popularity is sweet, we have many opportunities to write for sites catering to niches. These blogsites have more targeted audiences.
Find blogs that your client’s audience can relate with. A client with an app that focuses on smartphones and tablets will benefit from a mobile device blog. Or you can use your contacts to create one that mobile enthusiasts will read.
Bottom line: Reach your client’s target audience, not only the biggest.
2. Use a guest blogger’s brand image to better your client’s
Write for another company’s blog or publication. It makes you look like an expert in you the industry. Readers who come across your work with another business will recognize and trust you. Eventually, they will find you own site’s blogposts legitimate.
Guest blogging does not guarantee a quick turnaround. Not every guest post will draw a multitude of sales or leads. Even so, writing for engaging blogs will strengthen your client’s presence in the industry.
Some leading marketers appear in large media sites and other business publications because of it. The exposure is irreplaceable. And it also proves that you or your client is knowledgeable and trustworthy.
3. Build and nurture relationships
Guest blogging often starts a lasting marketing partnership. You reach out and make a connection, prove that your client offers good product or services, and it opens new opportunities to collaborate in the future.
You can start with a simple blogpost. Once it gains traction, you can promote their work through an eBook, a webinar or more guest posts. In return, they will promote your work. Hence, it generates leads for both companies.
A new business needs all the connections it can find. Through guest blogging, you give something valuable to another company, hoping to build and nurture that relationship.