Google Shopping homepage has gone live in the US, and that is per 9to5google. The shopping homepage, which was announced at Google Marketing Live last May, is focused on personalization and browsing, and has been in testing since 2018.
If you are familiar with Google Shopping, you would realize that it has long being existing as a tab/filter in Google Search. However, creating personalized homepage is an indication that Google is set to take things a step further. Once you logged in or visit shopping.google.com on your browser, you are taken to a new homepage experience.
First time visitors are greeted with a “Let’s go shopping” message on the page. An app bar features the price tag logo in the four Google colors and a search field that asks “What are you looking for?” The search feature uses more of sorting and filters such as pricing, brand, and deals.
As expected, there is a cart that can be accessed at the top-right corner, while the navigation drawer links to saved items, orders, and settings. Beneath the greeting is categories for Home & Garden, Electronics, Toys & Games, Health & Beauty, Household Supplies, and Grocery.
Last year, the search engine giant began testing a Pinterest-like feature on desktop that allows users to products by image. A couple of other tests and product launch had since been made, and we are now being told that Google is currently testing a personalized shopping homepage in France.
The Google Shopping site with a new icon, Material Theme design, and personalized focus was first spotted in France. As you may have already known, Google Shopping is a service that offers its users the opportunity to compare services/products across several retail shops. Probably because of its popularity and success, Google integrated the service into Google Search with its own tab and results filter. The search giant also added Knowledge Panels for products that include details as well as pricing.
Google began its test for the personalized shopping in India, before numerama, a French news site spotted it in France. It was not immediately clear at the time if Google was planning a global launch, but successful outing in those countries [India and France] may lead to a wider roll out.
Sometime in 2018, Google confirmed to TechCrunch that it was testing a Pinterest-like feature that will allow users search products by images. The feature will align pictures vertically instead of the usual horizontal mode, which will make the results look more like the way it is done in Pinterest. Images, according to the report, will now have short captions and sometimes small badges that will provide more information on what it is.
When an image is clicked, you will get more dynamic information about what you are seeing. You can see information about a product and whether it is in stock and place your order. This is especially possible if the selling website has an existing working relationship with Google Shopping.