It seems Google doesn’t want to leave any corner related to technology untouched. The search giant that has helped millions of businesses and retailers reach their targeted clients is all set to now step itself into a new role of retailing.
It is launching an online store, under which the company will sell its own brand of tablet PCs. This was reported by The Wall Street Journal, citing its sources close to Google. It is understood that the tablets sold on Google’s store will be running Android OS.
For this purpose, Google has entered into arrangements with partner companies including Asus, and Samsung. Moreover Google is also expected to soon start its production from Motorola production line, $ 12.5 billion acquisition of which was announced by Google in August, 2011. The acquisition is still incomplete as it is still awaiting approval from Chinese authorities.
Launch date of Google’s Tablet market is still a secret, and list of countries where the company will start with has also not been known yet. However, the source confirmed at least about one of the tablets under Google’s brand name, which will be produced by Asus, and that will be released before the end of 2012.
Part of the gadgets in the future store will be budget android tablets to take on the likes of Amazon’s Kindle Fire that is priced under $200 a piece.
In the mean time it is reported that the coming months the company is ready to launch the next version of its Android OS by the name of Jelly Bean.
According to the source, Google is entering this highly competitive market to boost the dwindling sales of its Amazon android tablets that have been falling out of competition in recent times.
One can expect a large scale advertising campaign from Google to promote its Android tablets.
Google has already experimented with such implementation over the Internet. The company sold smartphone Nexus One in the U.S. without operator’s contract, but the experience turned out to be failure. Let’s see how strongly Google will come up with Android tablets market posing some serious challenge to the likes of Amazon and Apple’s online stores.