Google vs. Facebook – Giants Battle for Revenue Supremacy / image via Digital Trends

The two biggest names in the Internet today are battling it out for Web supremacy as their revenues climb to stratospheric heights, thanks to the heated business landscape of the Internet in 2012.

Search giant Google and social networking colossus Facebook are going neck and neck this early in the year, as both worry that the other is luring away the incredibly lucrative advertising business that has made the Web the richest consumer market ever and drove the two companies right to the top as two of the Web’s biggest moneymakers.

Both have young CEOs, with co-founder Larry Page having returned to take the Google helm last year. Facebook’s co-founder Mark Zuckerberg is top man.

The Associated Press Wednesday released comparative statistics, mostly bearing the dollar sign to give consumers a better idea of how the two measure up in their Web advertising tussle.

AP noted that Facebook is the smaller company, but Google executives have knowingly expressed public concern that the social networking favorite may be gaining valuable ground in the Internet advertising market.

Google’s annual revenue as of last year pegged at $38 billion, whereas Facebook made $3.7 billion.

In advertising revenue, Google reported earnings of $36.5 billion while Facebook made $3.2 billion.

In annual net income, Google reported $9.7 billion to Facebook’s $668 million.

What has made Google pay attention more closely is the huge difference in their social media user base, with Facebook reported to have 845 million social networking users, compared to Google’s 100 million.

Google has more than 30,000 employees, while Facebook maintains a workforce of slightly over 3,000.

Source: Yahoo! News

About Laurentiu Stan

Laurentiu is a young writer, who seeks to become a big name in the news field. He discovers his passion for writing in primary school and starts with short essays in his mother tongue. In college he begins writing essays in English as a freelancer, being attracted by news reporting. Now he’s the one who brings you the latest news as soon as they happen! He’s a soccer fan, music enthusiast and loves to travel.